TAGS: Natural/ Organic
Hair Care
Clariant has introduced The Curl Project, a new regimen of inspirational care formulations puts consumer needs for frizz control, manageability and repair on top of the attention agenda, and is proven to deliver.
Aim to Take Textured Hair Care to Next Level
The Curl Project introduced by Clariant North America aims to fill the gaps to take textured hair care to the next level, providing inspiration in the form of six market-relevant formulations. These formulations prioritize sustainability and efficacy potential and equip formulators with market data, claims studies and format ideas centered on a variety of natural active and functional ingredients.
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Each nature-derived ingredient is expressly chosen for its proven, recognized performance, such as moisturizing or strengthening to overcome key challenges in this space. These include intrinsic low tensile strength, tendency for brittleness, and low water uptake of textured and curly hair,” explained Hima Sadavrati, Claims Substantiation specialist, Personal Care – North America. “
Also, as the trend grows for embracing the beauty of textured hair in its natural state, repair and cleansing benefits come to the fore to detox, detangle or reduce damage from heat and other harsh hair treatments.”
The project has resulted into six innovative formulations that are both creative in their inception and are also substantiated on study-critical hair tress curl types 3, 4, and 5 (standard, loose to S type, etc.). Key focus was given to tests that assessed:
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Frizz control: Genadvance® Hydra, a nature-friendly moisturizer showed significantly less frizz while leaving hair moisturized in quantitative and qualitative studies
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Combability testing: Genadvance® Repair conditioning agent was used as part of one of the formulations to improve manageability. Plantasens® Olive Squalane delivered a soft and conditioned after feel; this 100 percent olive-derived emollient offers a premium silky sensation
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Curl definition: Featuring the innovative conditioning agent, Genadvance® Life, qualitative and quantitative studies demonstrated reduced hair frizz and improved curl definition, without a build-up effect
Source: Clariant