TAGS: Skin Care Sustainability / Natural Cosmetics
BASF Care Creations® introduces Peptovitae™, a series of four patented peptides that represent a new generation of scientifically developed biomimetic peptides. Peptovitae™ was developed in Asia through an exclusive relationship with Caregen, a Korean-based company and one of the global leader in biomimetic peptide research and development.
New Peptides to Meet Industry Standards
The Peptovitae™ series addresses a wider range of skin concerns than are traditionally associated with the use of peptides. These new bioactives from BASF’s Care Creations® address personal care skin benefits related to combatting the signs of aging
(Peptovitae™ Matrix), enhancing the brightness of skin
(Peptovitae™ Bright), soothing skin prone to dryness and itching
(Peptovitae™ Derma) as well as calming and moisturizing skin
(Peptovitae™ Clear).
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BASF has adapted these peptides to ensure they meet cosmetic industry standards, thereby making these products available to our customers and consumers,” said Viju Jose, vice president, Personal Care Solutions, Care Chemicals, BASF Asia Pacific.
The double-layered, liposome-based encapsulation system used in the Peptovitae™ series allows finished products to deliver the benefit of these biomimetic peptides to skin appearance. In doing so, the company is providing consumers of all ages with the means to achieve their beauty aspirations.
“Increasingly, consumers are looking for safe and effective skin care-regime-based solutions with high efficacy as an alternative to procedure-based treatments to address their personal skin needs. The strong growth of dermocosmetics in China and the doubling of the share of dermocosmetics in the global beauty market over the last 15 years are evidence of the robust growth in products containing peptides and the shift by consumers towards biomimetic skin care regimes,” added Eunice Jeong, head of regional market development, Personal Care Solutions, Care Chemicals, BASF Asia Pacific.
BASF Bio-based Range of Skin Care Actives
Source: BASF