TAGS: Sustainability / Natural Cosmetics
Skin Care
Hair Care
BASF’s Care Creations® focused on the clean beauty trend at Cosmetorium 2021. Together with its European distribution organization BTC Europe, BASF presented its latest solutions for the personal care industry to meet consumer demand.
“There is an increasing number of consumers embracing minimalism as a way of life, looking for simplicity in their beauty routines and versatile, effective products to reduce excessive consumerism,” said Esther Prat, senior operative marketing manager Iberia/North Africa.
Formulations to Meet Consumer Demand
The Minimalist10 concept from BASF’s Care Creations supports this shift towards a simpler, slower, and more minimalist existence. It includes ten
skin care formulations that have been developed with not more than 10 INCIs and each of them is designed to maximize its purposes and claims by offering 10 different positionings as inspiration.
Despite their simplicity, Minimalist10 formulations provide outstanding textures and other benefits that appeal to consumers. To create products with fewer ingredients, it has been crucial to focus on the essence of the formulation and to include ingredients that bring multiple benefits. Each formulation was developed by introducing multifunctional active ingredients, minimizing emollient combinations, using ingredients that share one or more INCIs and by optimizing the combination of
emulsifiers and rheology modifiers. The concept offers cosmetic manufacturers the possibility to introduce formulations with few ingredients but multiple possibilities for positioning, claims and even packaging.
COSMOS-approved Rheology Modifier
With the COSMOS-approved texturizing biopolymer
Hydagen® Clean, BASF now offers another natural alternative to synthetic polymers. The cold-processable rheology modifier, obtained from the tuber of the konjac plant native to southwest China, is suitable for aqueous systems like gels, fluids and serums, as well as more novel formats, such as patches, jellies and peel-off formulations.
Its film-forming and gelation properties allow for exceptional textures. It is the perfect addition to BASF’s Care Creations existing biopolymer portfolio, which is built on a class of natural rheology modifiers including Rheocare® XGN (pure vegan xanthan gum) and Hydagen® 558 P (based on algae).
Organic-certified Algae Extract Improves Eye Contour
The eye area is the first part of the body to reveal visible signs of fatigue, stress, an unhealthy lifestyle and aging. With
Seanactiv™, BASF’s Care Creations® has developed a new ingredient based on the organic-certified marine algae fucus vesiculosus that improves eye contour appearance within the first week of application.
The ingredient harnesses the power of the active fucoidan molecule present in the algae to provide a three-step action: it improves the appearance of both dark circles and crow’s feet wrinkles and enhances skin luminosity of the eye area for a fresher, healthier complexion. Seanactiv™ is 99.8 percent from natural origin and complies with the COSMOS standard for natural and organic cosmetics.
New Active Ingredients for Hair & Scalp
Companies that produce hair and scalp care products need ingredients that enable them to meet the unique needs and concerns of every individual consumer. BASF has a steadily growing portfolio of innovative active ingredients that target the biggest trends in this market, from the rising focus on scalp health through to demand for socially and environmentally responsible products.
During the TechFocus Program, Dr. Kinga Kulon, business development manager Beauty Care Solutions Europe, shared highlights of BASF’s actives range including the latest developments, such as PeptAIde™ 4.0, Scalposine® and BioToLife™.
BASF's Product Range
Source: BASF