TAGS: Sun Care
Hair Care
in-cosmetics
Ashland showcased personal care innovations, including nature-based bio functionals, unique polymers, and new preservatives technology for hair, skin and sun care at in-cosmetics Asia 2019.
Personal Care Innovations
Antaron™ Eco ethylcellulose- Efficient Sun Care Solution
Today, consumers seek sustainable and efficient sun care solutions for safe and easy-to-apply-protection. Ashland’s new Antaron
™ Eco ethylcellulose is based on sustainably sourced, zero-deforestation and wood-derived cellulose.
This ingredient is made in a water-based manufacturing process thereby, minimizing the use of solvents. This globally approved film former provides high water resistance at a low use level of 0.5 percent in most formulations. Halal and kosher certified Antaron
™ Eco provides formula aesthetics for emulsions, gels and sprays.
Chromafend™ Biofunctional- Defy Gray Hair
Chromafend™ biofunctional is extracted from golden flax seeds (Linseed) that are organically grown and eco extracted. The ingredient is inspired by the “Hair Melanin System” and associated with key pigmentation biomarkers linked to hair greying.
“
Although many people choose not to color their hair, they do not want to admit defeat to gray hair,” said Anne Clay, Global Marketing Manager and New Business Development, Vincience biofunctionals.
“
Our golden flax seeds are 100 percent organically grown and considered as a super grain, and we use green chemistry to eco-extract the biofunctional active. We are proud that Chromafend™ biofunctional is COSMOS validated.”
Styleze™ ES-1- COSMOS Validated Hair Care Solution
Styleze
™ ES-1 polymer is nature-derived that delivers voluminous style for bouncy, wavy and curly hair. This ingredient is a COSMOS validated, biodegradable solution which provides improved style durability, enhances curl formation, delivers 48-hour humidity resistance. It is perfect for mousse formulations, both aerosol and non-aerosol, as well as leave-on styling treatments and curl creams.
“
For today’s hair care market, Gen Z and Millennials are looking for personalized products that meet their individual hair care needs and styling rituals and are likely to pay more for sustainable/eco-friendly products,” said Penny Antonopoulos, Global Director of Marketing, Hair Care.
“
For both generations, it’s important that their purchases reflect their ideals, but they demand performance and quality. Styleze™ ES-1 polymer allows manufacturers to bring a more natural solution to the market that will meet performance expectations.”
ClearHance™ C Conditioning Polymer
ClearHance
™ C Conditioning polymer provides superior clarity and conditioning functionality to enhance clear or transparent shampoos, conditioners, body washes and liquid soaps. The polymer is based on cassia seeds, naturally harvested in India.
Infini’Tea™- Restores Skin’s Peaceful Balance
Ashland has captured the intersection between beauty, health and wellness. Infini’Tea
™ biofunctional is a unique, ultra-fresh tea serum extracted from live Camellia Sinensis tea leaves using Ashland’s proprietary Zeta Fraction
™ technology. Infini’Tea
™ provides formulators with a solution to restore peaceful skin balance inspired by neuro cosmetics and the ceremonial ritual of tea. This solution enables a young, fresh and relaxed look for the skin.
Optiphen GP™- Safe and Effective Preservation
Safe and effective preservation combined with mildness to the skin is an important aspect for all water-based formulations and especially for high water content formulations, such as face masks, essences and serums.
Ashland’s Optiphen GP
™ preservative is color-free, broad-spectrum with a wide pH range and easy-to-handle liquid formulation. The ingredient showed no potential for skin irritation or allergic contact sensitization, when evaluated on volunteers from Asia and other regions.
All Optiphen GP
™ preservative’s ingredients are listed on the Inventory of Existing Cosmetic Ingredients in China (IECIC).
Total Defense Formula
Ashland offers a total defense package with ingredients for air pollution protection, light spectrum protection and skin repair. The total defense formula ritual offers consumers comprehensive environmental protection and repair.
“
Ashland is uniquely positioned to offer complete protection in a skin care regime. We have solved to help protect skin from UV light, blue light and pollution by shielding the skin from these aggressors, and we help skin maintain its balance and aid in its self-repair,” said Jennifer O’Hara, Global Marketing Manager, Skin care and Color Cosmetics, Ashland.
in-cosmetics Asia 2019, Ashland introduced Infini’Tea
™ biofunctional,
Rosaliss™ biofunctional and Crème by You at Spotlight On and Innovation Zone.
At the formulation lab, Ashland scientists led a hands-on demonstration to produce the Urban Renewal Silicone-free Melting Cleansing Balm and apply cb2-skin
™ biofunctional with patchouli power.
Source: Ashland