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Amyris Introduces Sustainable & Cruelty-free Products for All Hair Types

Published on 2021-08-31. Edited By : SpecialChem

TAGS:  Sustainability / Natural Cosmetics     Hair Care    

Amyris New JVN Haircare LineAmyris and Jonathan Van Ness have launched JVN haircare line in collaboration. The JVN line sees all beauty, serves all beauty and honors the uniqueness of each person.

The JVN collection features four product categories that are silicone-free, color-safe, sulfate-free, cruelty-free, and vegan: Nurture, for hair that deserves extra moisture; Undamage, for hair that is stressed or overtreated, Embody, for fine hair with big dreams; and Complete, for hair that is ready to style.

Reduces Frizz & Preserves Color

Amyris has been at the forefront of leveraging its Lab-to-Market™ biotechnology platform and ingredients portfolio into building trustworthy clean beauty consumer brands. JVN formulas are built around Amyris invented Hemisqualane. This Amyris molecule penetrates the hair shaft, providing weightless nourishment that makes hair more manageable while reducing frizz and preserving color. It is an effective, clean, superior product to silicone in haircare that adds softness, slip, shine, and bounce to hair without compromising long-term hair health: a real revolution in caring for your hair without harm to our planet.

"I am so full of gratitude to be able to finally share a lifetime passion project, JVN, and to be teaming up with Amyris on the creation of these amazing products. I am exceptionally proud to say that JVN is truly for everyone – it is effective for all hair types, while still being sustainable for our gorgeous earth," said Jonathan Van Ness, founder.

"Haircare is the fastest growing category in beauty, and Jonathan's beauty and haircare expertise, combined with his passion for inclusivity and sustainability, makes him an ideal partner for a premier clean beauty brand like JVN," said John Melo, president and chief executive officer of Amyris. "We believe everyone should have access to effective, clean and sustainable hair care products. This is the third new clean beauty consumer brand we're launching this month which further fuels continued growth momentum in the second half of this year. The retail launch orders for JVN hair exceed the first full year of Biossance's revenue indicating amazing interest for what has the potential to be the leading clean hair care brand."

Source: Amyris

Sustainability / Natural Cosmetics Hair Care

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