MANA Products, Meiyume and RPG announce the establishment of The Vertical Beauty Alliance, a revolutionary industry alliance which creates a supply chain nucleus for the development, manufacturing and merchandising of beauty products on a global scale.
Alliance to Leverage Collective Expertise
The Vertical Beauty Alliance allows beauty brands to leverage the collective experience, expertise, and resources of MANA Products, Meiyume, and RPG - industry leaders in beauty product ideation, innovation, formulation, manufacturing, packaging and in-store experience. This new association brings their customers unparalleled innovation, reliable speed to market, and a global footprint for creativity, formulation, and manufacturing of their brand essentials.
The combined R&D innovation labs and manufacturing strength of all parties allows The Vertical Beauty Alliance to provide clients with quality mixing, filling and supply solutions in Europe, Asia, and America to ensure supply chain resilience as well as access to an extensive library of innovative formulas and finishes, including clean and vegan formulas.
Alliance to Evolve with Changing Industry
With The Vertical Beauty Alliance, customers will have access to:
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Expertise in formulation & production of all four categories of beauty – color cosmetics, skincare, haircare and fragrance
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A global footprint with six manufacturing facilities located on threecontinents
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Nine research & development laboratories
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Two formula libraries with over 10,000 formulas
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Award-winning retail and brand experiential design & manufacturing services for successful global retail activation across all channels
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The world is changing rapidly, and our industry needs to keep pace. The formation of The Vertical Beauty Alliance will simplify everything and give new, emerging, and existing beauty brands access to the global resources of three industry powerhouses - for formulation, design, packaging, production, manufacturing and display, and create a seamless pathway from ideation to on-shelf, across the entire supply chain,” said Bob Jaegly, CEO of MANA Products.
Source: MANA Products