Troy Corporation has expanded its distributor partnership with C.H. Erbslöh GmbH & Co. KG to service personal care and household, industrial, & instititutional (HI&I) customers in Europe. Erbslöh will now market the TroyCare™ and TroyGuard™ brands of advanced preservatives to these markets.
C.H. Erbslöh to Represent Full Line of Troy Preservatives
“Troy is dedicated to providing customers with high levels of quality, service, and value,” says Troy’s Ulf Becker, Managing Director, Europe. “As such, Troy has expanded its relationship with Erbslöh to service the needs of home & personal care products manufacturers in the DACHs countries.” The distributor will continue to represent the full line of Troy preservatives and performance additives for the coatings and related markets in Benelux as well.
TroyCare™ and TroyGuard™ Brands
“TroyCare™ antimicrobials for personal care & cosmetics products are growing significantly in Europe,” says Troy’s David Koehl, Global Business Manager – Home & Personal Care.
“In particular, our new, innovative TroyCare™ LSB natural preservatives are of interest to European formulators.” Based on organic acids, TroyCare™ LSB offers a wider pH range than other natural preservatives, for greater formulating compatibility. “We are also pleased to announce that TroyCare™ LSB1 was just granted COSMOS approval last month,” continues Koehl.
In the HI&I space, the TroyGuard™ line of preservatives has similarly expanded, especially in Europe. “We are in the process of introducing a new line of MIT-free TroyGuard™ ECO preservatives for our HI&I customers, offering much needed alternatives as they quickly move away from MIT to comply with impending regulatory changes,” says Koehl.
“Erbslöh is well-positioned to represent Troy’s home & personal care products, and has the resources to handle our valued customers with the same excellent service and dedication that Troy endeavors to provide.”
Source: Troy