TAGS: Sustainability / Natural Cosmetics Hair Care
According to the latest analysis by Emergen Research, the global sulfate-free shampoo market size was USD 4.16 Billion in 2021 and is expected to register a revenue CAGR of 3.3% during the forecast period 2030.
The rising demand for natural, organic, and chemical-free hair cleansers is a key factor driving market revenue growth.
Advantages & Disadvantages of Sulfate-free Shampoo
Market revenue growth is primarily driven by factors such as increased marketing efforts by manufacturers to promote the benefits of sulfate-free shampoo products and the availability of a wide range of customized shampoos available in all variants, suits all hair types, and address numerous hair problems.
For example, sulfate-free clarifying shampoos are best suited for extremely oily hair scalp and help to treat sebum buildup. Sulfate-free protein shampoo prevents hair loss and breakage maintains hair volume, and neutralizing shampoos help to maintain pH levels of the scalp. These wide ranges of products offer customers a variety of choices to select from, in turn, driving revenue growth of the market.
However, risks and side effects associated with a sulfate-free shampoo, high cost, and lower efficiency in building viscosity are expected to hamper market revenue growth.
Related read: Formulating Hair Care with Natural Ingredients
Key Highlights from Report
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The e-commerce platforms segment is expected to register a rapid growth rate due to increasing internet penetration, sales and discounts offered, and door delivery facility, among others. In addition, during the COVID-19 pandemic, retail stores were closed and consumers shifted towards online shopping platforms. This has increased the importance of e-commerce platforms and is expected to drive revenue growth in this segment.
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The liquid segment is expected to register rapid revenue CAGR over the forecast period. Sulfate-free liquid shampoos are water-based, widely available in all outlets, and are more convenient to use. They easily clean sebum, dust, dandruff, and others from hair due to their formulation. Presently, manufacturers are developing sulfate and paraben-free shampoos owing to the shifting of consumers’ preference toward chemical-free substitutes.
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The North American market accounted for the largest revenue share in 2021 owing to the presence of key market players, such as Procter & Gamble, Johnson & Johnson Services, Inc., Sephora USA, Inc., and others, in the region. Rising customers’ preference for organic and sulfate-free hair cleansers for a healthy scalp and the growing popularity of eco-friendly and sustainable lifestyle trends are further contributing to the revenue growth of the market in this region.
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Some companies in the global market report include L'Oréal, Avlon, Procter & Gamble, Unilever, Sephora USA, Inc., Johnson & Johnson Services, Inc., Shiseido Co., Ltd., Coty Inc., Natural Supply Co., California Baby, Natural Supply Co., and Honasa Consumer Pvt. Ltd.
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P&G launched virgin plastic-free and natural shampoo bars, which easily lather and contain natural oils to nourish and condition hair. The bars are packaged in 100% recyclable FSC-certified cardboard packaging and last up to 70% longer than a standard 250ml bottle of liquid shampoo.
Explore Bio-based Shampoo Range from Our Database
Source: Emergen Research
