TAGS: Sustainability / Natural Cosmetics Skin Care
Shiseido introduces the first vertical farm beauty brand Ulé with lids made with sustainable Sulapac material. 100% of their formulas and packaging are made in France.
Ulé also minimizes its environmental impact with ultra-light bottles and ecological, bio-based lids made with materials that biodegrade without leaving permanent microplastics behind.
Using the latest scientific technology, Ulé produces the plants used in its skin care items in cocoon-like, protected environments to meet the plants’ needs and to protect them from any contamination.
Packaging Made from Wood Chips
The packaging is made of wood chips from industrial side streams and plant-based binders, complementing Ulé’s commitment to conscious beauty and harmony with nature. The texture of this composite reveals the fibers embedded within it. This unique material has been developed by the Finnish innovation startup Sulapac. All eight of Ulé’s products, consisting of serums, mists, and creams, have lids made with Sulapac materials. The launch of Ulé marks the largest product range to date using Sulapac’s solutions.
“Ulé and Sulapac share a deep respect for nature and a commitment to protect it while also having the ambitious goal of creating the highest quality the product for the users. Our collaboration on this project began in early 2021, and it moved very fast from initial discussions to packaging development and testing, and final approval for the spring launch.”
“The result is a beautiful, two-color lid with Sulapac Arctic white and a custom-made green color. Also, Ulé has utilized the Sulapac Barrier innovation. It is the world’s first material for water-based products that biodegrade without leaving permanent microplastics behind,” explains Dr. Suvi Haimi, CEO, and co-founder of Sulapac.
Indoor and high-tech, the vertical farm is an agricultural and technological breakthrough in terms of eco-responsibility, efficiency, and safety. The technology also allows for full traceability of the plants.
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We are the first skincare brand to create the future of botanical beauty powered by vertical farming. Here in France, we cultivate and extract ultra-potent whole plants from around the world at our proprietary Ulé Eco-Farm. This allows us to maintain the shortest supply chain possible and lessen our environmental impact while ensuring the freshness of our plants,” says Lindsay Azpitarte, vice president of New Brand Development from Ulé.
Source: Sulapac
