TAGS: Skin Care
Shiseido has completed the construction of its Osaka Ibaraki Factory and West Japan Distribution Center (“WDC”) in Ibaraki City, Osaka Prefecture, Japan in December 2020 as a supply chain base for the production and distribution of prestige skin care products.
Operations will start in September 2021 as a new concept supply chain base with four functions of factory, logistics, consumer center, and factory tour course.
Rebuilding Business Foundation
Shiseido is implementing fundamental reforms under its medium-to-long-term strategy, WIN 2023 and Beyond with the aim to “Be a Global Winner with Our Heritage”. In pursuit of becoming the world’s No. 1 company in the skin beauty category by 2030, Shiseido sets up key strategies; “improving profitability”, “focusing on skin beauty”, and “rebuilding business foundation” for the period from 2021 to 2023.
The company has improved productivity, strengthened its production system, and established a production and supply network system with a focus on sustainability, respectively, in terms of each strategy.
In addition, the distribution center is newly established on the same premise of the Osaka Ibaraki Factory, which is the first time for Shiseido’s factories, aiming to improving work efficiency from production to transportation, reducing transportation costs and environmental burdens.
At the same time, the company has also created an annex of the consumer center to utilize customer feedback in manufacturing, while also acting as a place open to the local communities and provides factory tours for the public. The Osaka Ibaraki Factory will lead the global production of Shiseido’s skin beauty category as a production base for prestige skincare products.
Source: Shiseido