TAGS: Skin Care
Shiseido has completed the construction of Nasu Factory in Ohtawara City, Tochigi Prefecture, as a manufacturing facility for medium to high priced skin care products. The new factory will begin its full-scale operation on 24 December 2019 and add up to about 120 million items in production capacity.
Features of Nasu Factory
The company has invested approximately 35 billion yen in this new factory to achieve high-quality products and respond to future technological innovations. Furthermore, Shiseido will promote further collaboration with suppliers to ensure the stable supply of raw materials and containers necessary for production and aim to establish a stable production system in the medium to long term.
The Nasu Factory will serve as a manufacturing facility for medium to high priced skin care products, such as ELIXIR for Japan and overseas markets. In accordance with the international standard ISO 22716, the factory is designed and fully equipped to develop high-quality products. Meanwhile, the Nasu Factory aims to act not just as a factory but as a communication base for Shiseido and its brands together with the people in the neighborhood.
High-quality
The new factory will create a clean production environment with strict quality standards and thorough quality control, and also introduce an IoT system that collects real-time information on the status of facility operation and links it with quality assurance.
In addition, the factory will expand digitalized line management step by step with the use of tablets, electronic authentication, etc. and evolve as a factory that realizes high quality while quickly responding to the changing market in the future.
Ohtawara’s Groundwater to be Used in Cosmetics
The superior quality groundwater in Ohtawara City, which is one of the reasons for selecting the factory site, will be further refined and used in cosmetics at the Nasu Factory. The new factory will also use CO2-free electricity through the “Tochigi Furusato Electric” program with support from Tochigi prefecture to act as an environmentally friendly factory.
In the meantime, the factory will be positioned as a communication base for Shiseido and its brands, with factory tours planned to start in 2020, in the hope that many consumers starting with those in the region can experience “the high-quality and safety of Shiseido’s manufacturing”.
Following the Nasu Factory as a manufacturing facility for skin care products for Japan and overseas markets, the Osaka Ibaraki Factory (Ibaraki City, Osaka Prefecture) and Fukuoka Kurume Factory (Kurume City, Fukuoka Prefecture) are scheduled to commence operation in the second half of 2020 and the first half of 2022, respectively.
Source: Shiseido