TAGS: Decorative Cosmetic
Sally Hansen announced an advanced virtual try-on tool, one of the first-to-market applications of Perfect Corp.’s AgileHand® Technology.
It allows consumers to easily experience Sally Hansen’s nail color options in an augmented reality environment available from any mobile device.
Next-generation Shopping Experience
In this next-generation virtual experience, consumers see their selected nail color on a live-moving image of their hand. They can easily experiment with the wide shade varieties Sally Hansen offers with no mess before purchasing.
This will create a new shopping experience, whether buying online or in-person, that makes testing nail polish accessible and hygienic.
“Nail polish is highly impulsive category consumers love to experiment with any number of shades and finishes. The technology that Perfect Corp. has created is truly unmatched in the market offering an augmented reality experience where consumers see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting,” said Jean-Denis Mariani.
“We are proud to work alongside Perfect Corp. as the first brand to put this technology into and onto the hands of consumers,” said Jean-Denis Mariani, the chief digital officer at Coty, home to the Sally Hansen brand.
"We are thrilled to continue building upon our partnership with Coty and power their AI + AR virtual try-on experiences for Sally Hansen nail color with our innovative new AgileHand® Technology. Coty's precise interactive digital nail try-on experiences for Sally Hansen are a perfect example of brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech," said Alice Chang, Perfect Corp. founder and CEO.
"Our partnership with Perfect Corp. is accelerating Coty’s digital journey and unlocking the best digital user experience for beauty lovers everywhere. We can’t wait to show you what’s next,” added Mariani.
Source: Perfect Corp.