TAGS: Hair Care
Sally Beauty Holdings, Inc. has announced the launch of its new brand campaign as the one of the expert leaders in hair color, hair care and nail care.
New Motto: Communicate to Customers
The relaunch is underscored by the brand's new motto, "Unleash Your PROtential:" a call to action communicating to customers that Sally Beauty is committed to empowering beauty enthusiasts to achieve salon-quality results from the comforts of home.
Sally Beauty has provided customers with top-quality products so they can be their own 'pro' at home for last five decades.
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We have evolved from a single-store in New Orleans to a global operation comprising more than 5,000 locations. We are proud to launch a new era here at Sally that reaffirms our authority in the hair and beauty industry,” commented Chris Brickman, chief executive of Sally Beauty Holdings.
In selected cities, Sally shoppers will discover a new in-store experience featuring new brand messaging, improved wayfinding, additional training for associates, as well as updated POS systems and integration of AI technology. The improvements are designed to help consumers make more confident purchase decisions.
Launch of #SallyCrew Influencer Program
Sally Beauty's brand relaunch extends to the digital space with the start of #SallyCrew Influencer Program. The company is now accepting applications from beauty influencers to serve as Sally Beauty brand ambassadors.
The program establishes formal partnerships with dynamic industry tastemakers to help Sally's growing digital audience further "Unleash their PROtential." Five #SallyCrew members will be chosen, each earning a one-year, paid contract of up to USD 150,000, professional business coaching and spokesperson opportunities, among other benefits.
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Sally Beauty is committed to empowering consumers to take beauty into their own hands, and we're looking for influencers who can help achieve this mission and engage our audiences in compelling ways," said Carolyne Guss, group vice president of marketing.
Sally Beauty's brand relaunch also includes its mobile app, which incorporates innovative features of its mobile-first website, as well as in-app-only offers. The app also supports Sally Beauty's revamped rewards program, enabling users to easily track their points and access reward certificates for quick redemption.
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We look forward to working with inspiring artists in our industry to showcase Sally Beauty's forward-thinking approach to hair care and beauty,” added Guss.
Source: Sally Beauty