TAGS: Decorative Cosmetic
Perfect Corp. has partnered with M·A·C Cosmetics, and SoPost, for a its one of digital meets, physical personalized product sampling experience for M·A·C Cosmetics’ Studio Fix Fluid Foundation.
The product discovery journey will combine AR virtual try-on and personalized AI shade matching, with the convenience of physical product sampling delivered to door. It will tailor consumer experience and will bridge gap between digital and physical worlds, allowing consumers and brands to make more confident sampling and purchase decisions.
Use of Technologies in Market Sampling
The personalized product matching sample experience can be accessed through a call to action that sits across multiple activation points across the consumer journey including social platforms, and retailer and brand websites and the customer will receive a sample of the exact shade they are matched within the virtual experience itself, for a seamless end-to-end consumer experience.
“We are excited to partner with M·A·C Cosmetics and SoPost to pair virtual product discovery with physical product sampling for a new-age experiential product discovery journey,” says Alice Chang, founder and CEO, Perfect Corp.
"The growth of virtual try on is a trend that we don't see going away, and we're thrilled to be working with the teams at M·A·C and Perfect Corp. to be taking the consumer experience a step further with samples delivered in-home,” says Jonathan Grubin, founder and CEO, SoPost.
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In an ever-evolving market where physical and digital is merged like never, our next-generation VTO-driven SoPost experience combines shade-matching with sampling into one seamless customer journey. Allowing for a trial-driven product like foundation to become more accessible than ever,” says Fiona Sainty, vice president general manager, M·A·C Cosmetics UK & Ireland.
Sampling Experience Combines AR Virtual Try-on
The virtual shade match sampling experience will be launched for M·A·C Cosmetics Studio Fix Fluid Foundation in the United Kingdom. Perfect Corp., M·A·C Cosmetics, and SoPost will deliver customer sampling experience that combines AR virtual try on, and physical product samples to customers’ doorsteps. SoPost will follow up with customers on M·A·C Cosmetics’ behalf for a review of its product sampling experience to gain valuable customer insights and drive customers to specific points of purchase online.
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Consumers continue to turn to product sampling as a means for making more confident purchase decisions. We’re excited to use AI and AR virtual try on to best match M·A·C customers with foundation samples that best fit for their skin tone in order to boost consumer purchase confidence and help companies better distribute physical samples,” says Alice Chang.
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This first-to-market activation is an exciting development in the world of online sampling and demonstrates how people's buying habits are changing - and how sampling can adapt," says Jonathan Grubin.
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We have been able to offer our customers the joy of trying shades digitally through our M·A·C Virtual Try On service since 2020, but we wanted to take it a step further and now we can not only match, but also offer a sample which is delivered to you in the comfort of your own home,” says Fiona Sainty.
Source: Perfect Corp.