TAGS: Decorative Cosmetic
Perfect Corp. partners with Cosmetics Executive Women (CEW) for an interactive virtual try-on experience in celebration of CEW’s annual Beauty Creators Awards. The true-to-life AI and AR-powered virtual try-ons will live within the award-winning YouCam Makeup app, allowing fans to browse and experiment with CEW award finalists’ products at the tap of a button on their personal device.
CEW Beauty Creators Awards
The exclusive in-app experience will feature a selection of products from ten finalists from across the lip and eye categories, including bareMinerals, Beautycounter, Bobbi Brown Cosmetics, Danessa Myricks Beauty, Hourglass Cosmetics, ITEM Beauty, LAWLESS Beauty, and Undone Beauty.
The experience will also feature a special CEW Beauty Creators Awards fun frame featuring the coveted award-winning franchise seal, for fans to join in the excitement leading up to the winner reveal. Fans can download the free YouCam Makeup app to test these finalist products and special CEW fun frames virtually through hyper-realistic AI and AR-powered virtual try-on experiences, leading up to the winner announcements.
AI & AR-powered Virtual Try-ons
This unique partnership expands the footprint of CEW’s Beauty Creators Awards by giving fans around the world the chance to experience the finalists’ products virtually. The interactive experience gives beauty lovers the chance to try-on and shop the most sought-after beauty products on the market today through true-to-life AI and AR-powered virtual try-ons.
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We are thrilled to partner with CEW to celebrate the 2021 Beauty Creators Awards finalists with an exclusive virtual try-on experience that brings the best products of the year to life through beauty tech,” shared Perfect Corp. founder and CEO, Alice Chang. “
It is so exciting to give consumers a new way to interact with—and celebrate—these award-winning products through innovative AI and AR within the YouCam universe.”
Source: Perfect Corp.