TAGS: Toiletries Science-based Formulation
Perfect Corp. partners with Colgate for the launch of a specialized tooth whitening algorithm to bring the results of the brand’s Colgate Optic White Overnight Teeth Whitening Pen to life through AR simulation.
The AR tooth whitening experience was developed through extensive research and collaboration between Colgate experts and Perfect Corp.’s engineers. The result is a specialized AR-powered tool that simulates tooth whitening results that may be achieved after using the Colgate Optic White Overnight Teeth Whitening Pen after two weeks of use.
Smile-Worthy Innovation
The unique teeth whitening tool allows users to view the simulation of a brighter smile in an instant, helping them visualize a whiter smile after using the Colgate Optic White Overnight Teeth Whitening Pen with the tap of their smartphone. The AR tool simulates the results a user could experience after two weeks of daily treatment with the pen. This allows consumers to conveniently preview a brighter, whiter smile.
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We are thrilled to partner with the teeth whitening experts at Colgate to develop a unique tool that simulates the results of a brighter, whiter smile,” said Alice Chang, founder and CEO at Perfect Corp. “
It’s exciting to work with a forward-thinking brand to charter new categories and develop new algorithms and solutions that will change the way consumers shop and engage with teeth whitening tools. The new Colgate teeth whitening AR-powered simulation is certainly something to smile about.”
“Colgate believes everyone deserves a future to smile about. We are excited to partner with Perfect Corp. to make our whitening products easily accessible to people and provide them with the tools they need to visualize their whiter, brighter smiles,” said Bill Van De Graaf, VP of Marketing, North America. “
The AR tool simulates results to help people make decisions as they shop online and is another important milestone in Colgate’s vision to be the leader in teeth whitening, evolving and improving how people discover and buy our products online.”
The Colgate Optic White simulation is available for users to experience on the Colgate® Whitening Hub and through QR codes that will be displayed on the pack, allowing consumers to easily engage with the tool at the point of sale. This makes for a true omni-channel shopping experience that speaks to a more satisfying consumer journey, and a more profitable online and in-store retail solution for the brand. This milestone innovation marks the first of many to come from this exciting partnership in the teeth whitening category.
Source: Perfect Corp.
