Perfect Corp. has revealed a sneak peek of the new artificial intelligence (AI) and augmented reality (AR) solutions to debut at the 2020 Consumer Electronics Show (CES) in Las Vegas, 7 to 10 January.
Introduces ‘Beauty AI’ for Consumer-centric Solutions
As a CES Innovation Awards honoree, Perfect Corp. is excited to introduce ‘Beauty AI’ with a lineup of AI and AR technology solutions providing personalized recommendations to beauty consumers to help brands master a consumer-centric strategy.
Impact of Smart Beauty Tech on Consumer
Perfect Corp. will also be onsite at LVCC, South Hall Upper Level, Booth #31700 in High-Tech Retailing, to showcase a lineup of advanced beauty AI and AR solutions with real-world implementation to illustrate the impact of smart beauty tech on the customer journey including:
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AI Makeup: Advancements in facial recognition and machine learning have improved virtual try-on to incorporate personalized product and look recommendations based on user preferences. Guests can experience the new smart AI Foundation Shade Finder and virtual AI Beauty Advisor tools, which help deliver individually tailored beauty experiences that drive conversion.
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AI Skincare: Improved camera lenses quality has enabled advanced skin analysis and condition tracking including hydration, oiliness and redness, in addition to spots, wrinkles, textures and dark circles. Guests can experience a custom Acne Spot Scan solution which uses advanced AI beauty tech to generate instant acne readings and product recommendations for the user.
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AI Hair: Live virtual hair color effects have expanded beyond the basic single process shade to incorporate a mix of gradient, shine and color effects that range from ombre, to duo-chrome and metallic shading. The real-time hair color try-on instantly recognizes the unique movement of hair to display wildly accurate digital hair color effects.
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AI Face Attributes: AI deep learning is used to detect user’s facial attributes to help brands understand the consumers’ individual characteristics to tailor a more custom beauty experience with personalized recommendation that matches consumer needs. Guests can experience AI Face Attributes Web and AI Face Scanner onsite and see the 3D Face Mesh tracker used in the detection of the smart AI readings.
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AI Beauty Advisor: This advanced beauty tech uses AI deep learning and AR technology to provide personalized beauty recommendations based on individual preferences (including facial attributes skin tone and hair color), directing consumers to a product list tailored specifically to them. This customized experience helps beauty shoppers navigate overwhelming product selections to find the products and styles most suitable to their preferences, playing to a consumer-centric strategy that helps drive a 2.5 times conversion rate increase.
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We are excited to reveal Perfect Corp.’s newest AI &AR innovations at the highly anticipated CES 2020 convention in January. At Perfect Corp., we strive to continuously innovate and lead the pack in AI beauty solutions that drive results,” said Perfect Corp. founder and CEO, Alice Chang.
Perfect Corp.’s interactive showcase will highlight the unique ways brands are leveraging YouCam Makeup’s AI beauty tech solutions across omni-channel touchpoints to best meet the demand for a consumer-centric approach.
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We look forward to introducing ‘Beauty Tech 360’ at CES 2020 to help show brands how the successful implementation of AI and AR can create truly personalized beauty shopping experiences that fit the growing demand for a consumer-centric strategy,” added Chang.
Source: Perfect Corp.