TAGS: Sustainability / Natural Cosmetics Perfumes & Fragrances Skin Care Hair Care
Orchidia Fragrances releases its latest Trendwatch covering the evolution of clean fragrance.
The Clean Label Experience
When it comes to clean fragrance, brands strive to avoid ingredients such as phthalates, detergent-based scents, and others that are perceived as undesirable.
Some key segments driving the clean beauty market include fragrance, hair care, and skin care. While advancements in hair care were behind at the onset of the clean beauty movement, brands began innovating in this space adopting plant-based ingredients and natural oils.
Skin care has become a focal point for clean beauty consumers with leading claims falling into three main groups:
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Ingredients
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Packaging
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Sustainability
Orchidia Fragrances developed a collection of fragrances called “The Clean Label Experience” to demonstrate the difference between varying definitions of clean and to show how a fragrance evolves to meet those requirements. The collection includes fragrances that adhere to Clean by Sephora, Target Clean, and Credo standards
Source: Orchidia Fragrances
