TAGS: Sustainability / Natural Cosmetics Perfumes & Fragrances
Orchidia Fragrances releases Gen-Z Fragrances trends. Orchidia Fragrances has distinguished three top trends led by Gen-Z that are currently defining the fragrance market.
Reflective of a Generational Collective Moral System
These trends are reflective of a generational collective moral system. “
Gen-Zers are expected to account for 40% of consumers,” Business Insider claims.
Inclusivity, Prioritizing Mental Health, and Amber Nostalgia reign leaders of Gen-Z’s preferred scent types.
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Inclusivity contains aromas that are crafted as gender-neutral and minimalistic – containing abstract note pairings like plum, ozonic accords, and black pepper.
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Prioritizing Mental Health classifies fragrances that have mood-altering qualities, an example of this would be uplifting scents.
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Amber Nostalgia mirrors Gen-Z’s admiration of previous generations where they often pull inspiration. In fragrance, they are seeing an uptick in fragrances containing popular 90’s note, amber.
To read more about Gen-Z fragrance trends, visit their website.
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Source: Orchidia Fragrances
