TAGS: Skin Care
Skin Match Technology partners with men-only grooming platforms, such as BEAST, The Alpha Men, and MISTR. The partnership to pave the way for the male skincare market and ensure a transparent and well-guided skincare future for male consumers.
Male consumers are no longer satisfied with an afterthought or limited skincare line. This makes the magnitude of the collaboration between Skin Match Technology and male grooming stores so much more powerful.
Best Male Grooming Brands
As a brand BEAST epitomizes the modern man; environmentally conscious, aware that changing climates does affect your skin but also how clean beauty is exponentially more important. MISTR was conceived with one purpose in mind; to present the best male grooming brands globally to the Australian market.
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We come from varied backgrounds with equally varied tastes and desires, though all with an extremely high standard for men’s personal care. We wanted to take the same approach for Service and Consultation,” said Dennis Michael, co-founder of MISTR.
The Alpha Men is a retailer that started from the realization that men need more options. Fast forward years later and the website is now one of Netherland’s go-to male beauty shops, supplying a variety of male products from haircare, face, body, and beard care.
AI-based Beauty Consultation Tool
In order to adapt to the ever-changing beauty climate of modern male consumers, they introduced the new consultation tool developed by Skin Match Technology. The beauty consultation tool is an AI designed to help the clientele pick the correct products for their skin.
Most men do not bother with a skincare regime because they do not know where to start or what they are supposed to be using for their skin type. The consultation tool consists of nine questions detailing whether or not their customer's skin is oily or not, facial hair preferences, skin goals that the customer would like to achieve, skin sensitivity, and even allergies.
Personalized Skincare Regime
The options picked by the customer are all taken into account by the AI in order to produce a personalized skincare regime for each customer, from the range of products BEAST has to offer. The regime consists of a four-step grooming routine made from suitable BEAST products.
The consultation tool saw a +36% increase in click rate for products and has especially aided male consumers to keep prioritizing their skincare during a pandemic where the usual retail experience is at a halt. The beauty consultation tool is a virtual skincare advisor for male consumers in order to make it less daunting for men to start taking better care of their skin.
The AI solidifies the aim of BEAST which is to “
offer our audience a consumer experience that can improve their life, going beyond body, hair, shaving, and skincare” said co-founder Spencer Wallace. “
The beauty industry is an active catalyst that evolves the concept of masculinity, by normalizing male skincare we grow an entirely new audience and more exciting ways to evolve.”
Source: Skin Match Technology