TAGS: Hair Care
Detection technology business Eluceda has provided a rapid and objective method of ensuring that each batch of Wella hair dye delivers the perfect color results no matter where it has been manufactured.
Wella sought a quantitative, objective approach that would measure and prove the dyes were in specification and approached Eluceda to provide a solution.
Eluceda came up with a bespoke analytical test that involved analyzing the color development across the entire visible range and identifying specific signatures for each dye color. Using complex mathematics, a central database is cross-referenced to analyze each batch and calculate what the final color result is going to be – all within six minutes!
Method Reduces Testing Time
Testing time has been reduced significantly and waste reduced as smaller batches can now be made and accurately validated, providing significant working capital and sustainability benefits for the business.
Importantly, the quality of the hair dyes produced across Wella’s production sites in Germany, Mexico and Thailand in now assured and perfect, consistent color results are delivered for consumers. With all data stored in a central database, the documentation is also digitized and results remain available across the business for any future review.
“
Our approach and technologies have provided the perfect solution for validating performance and results for the complete range of Wella hair dyes, progressing from subjective, analogue testing to an objective, digital environment,” said Ian Eastwood, Chief Technology Officer at Eluceda.
Dr. Lynsey Godfrey, R&D Director at Wella added, “
Testing is now assured across our global network and we can now be confident that we deliver the perfect hair color results for each batch of dyes we produce. We are delighted with the relationship and solution developed with Eluceda.”
Source: Eluceda