TAGS: Decorative Cosmetic
Chanel, a French luxury powerhouse is making a first foray in artificial intelligence with an in-house application allowing users to identify and virtually try-on lip shades from over 400 references in the Chanel range of lip products.
App Scans Color in Real Time
Lipscanner, the app allows users to get color inspiration from their everyday life, or from social media, magazines or items of clothing, to imagine and create their future beauty looks.
The consumers have to scan a color on an image from a magazine, from social networks, or on the face of a friend, or a piece of clothing or accessory, and the application will instantly offer the product with the closest shade from the Chanel’s range of lipsticks.
Lipscanner’s recognition engine compares the scanned color with the entire Chanel lip range in real time to find the desired product.
The app is the result of collaboration over several months between Chanel’s Connected Experience Lab (CX Lab) and the brand’s Makeup Creation Studio. It took several months to design an exclusive algorithm and to train it to develop its analytical capacity from tens of thousands of facial images. The machine learning ongoing process will be progressively integrated in future releases of the brand’s lipstick products.
Once the desired color and texture have been identified, the app’s “Virtual Try On” feature allows consumers to test the Chanel make-up product that was recommended by the app.
Source: Chanel