TAGS: Skin Care
According to a new report published by Allied Market Research, the Middle East skin care products market size was valued at USD 1,781.1 million in 2019, and is projected reach USD 1,926.6 million by 2027, registering a CAGR of 5.8 percent from 2021 to 2027.
Skin care products are witnessing an increased adoption in recent years, owing to rise in young demography, incremental disposable income, and increase in consciousness of personal well-being and desire to develop & maintain strong identity and self-image.
Demand for Herbal Products
In addition, surge in awareness amongst Middle East consumer regarding physical appearance and rise in demand for personalized products and services boost the growth of the skin care products. Moreover, various multinational brands have entered into the Middle East market, and are focusing on increasing their customer base through their respective pricing strategies and by providing high-quality products to the consumers.
Upsurge in demand for herbal and natural skin care products is anticipated to boost the growth of the Middle East skin care products market in the upcoming years. Moreover, support from government to cosmetic enterprises for local expansion is expected to boost the market opportunities during the forecast period.
Adoption of Male Skin Care Products
Male skin care products are being increasingly adopted among urban men in the Middle East. The
male consumers majorly belong to millennial and generation X. Furthermore, improvement in lifestyle and rise in fashion consciousness among men have significantly contributed toward the growth of the Middle East skin care products market trends.
Beauty bloggers and social media influencers are creating new growth avenues for the market. Owing to the outbreak of the COVID-19 pandemic, manufacturers have increased social media advertisement for using herbal skin care products to reach a large consumer base.
The implementation of lockdown and curfew practices globally has affected domestic as well as international production of skin care products, which, in turn, hampers the growth of the overall market. Thus, the outbreak of COVID-19 has negatively impacted the Middle East skin care products market share in 2020, as sales of companies have reduced and operations have been halted.
Source: Allied Market Research