TAGS: Perfumes & Fragrances
MANE announces the opening of its first Fine Fragrance Creative Center in China at K11, the vibrant heart of Shanghai's Huangpu district. This milestone marks a significant moment in MANE's development in the Chinese market. It demonstrates its unwavering commitment to innovation and excellence.
Provide Customized Services to Meet the Unique Needs
The MANE Fine Fragrance Creative Center Shanghai will serve as a beacon of collaboration and creativity for both domestic and international fragrance clients. With a focus on craftsmanship and expertise, the Creative Center will provide customized services to meet the unique needs of each partner.
The Creative Center boasts a multi-disciplinary team of sales, marketing, and fragrance creation professionals dedicated to prioritizing customer needs. Additionally, the Creative Centre will house a full-time perfumer, tapping into the collective strength and experience of MANE's global team to craft unique fragrance formulations for local clients.
The inauguration ceremony was graced by esteemed leaders including Samantha Mane, MANE Group vice president and EMEA region director; Michel Mane, president MANE Americas; Mehdi LISI, MANE Global Fine Fragrance president; and Denis Raffaud, general manager, MANE Greater China. Also in attendance were renowned perfumers Maxime Exler, Alex Lee, Serge Majoullier, and Véronique Nyberg. During the office tour, Serge Majoullier presented his mobile laboratory, which can be used to extract natural ingredients when traveling.
The opening ceremony heralded the start of a sensory journey in the form of an exhibition entitled "The Art of Becoming". Through this exhibition, MANE invites visitors to explore the crossroads of fragrance and art, enriching the aesthetics of life through the olfactory experience. By weaving our brand narrative into the event experience, we aim to leave visitors with a lasting impression of MANE’s vision and values.
The opening of MANE's Fine Fragrance Creative Centre underlines our mission to foster creativity, innovation, and collaboration in the art of perfumery and to strengthen partnerships for future growth.
Source: MANE
