TAGS: Skin Care
L’Oréal has unveiled Perso, an AI-powered at-home system that represents the ultimate in beauty personalization. The smart AI system developed by the L’Oréal Technology Incubator, creates on-demand, personalized formulas for skincare, lipstick and foundation that optimize over time—incorporating real-time skin assessment, air-quality, pollution data and trend analysis.
Perso Features a Four-step Process
Perso's sleek device stands 6.5 inches high and weighs just over one pound, features a streamlined four-step process to deliver on-the-spot skincare and cosmetic formulas that optimize for increasing levels of personalization over time.
“
Building on our deep scientific heritage and leadership in innovation, L'Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless personalization and precision,” said Nicolas Hieronimus, L'Oréal's deputy chief executive officer.
The launch at CES 2020 in Las Vegas represents phase one of the rollout of this first-of-its-kind 3- in-1 technology, with the introduction of Perso’s skincare capabilities. The device can also create custom formulas for lipstick and foundation—capabilities which will be launched later.
Creates Personalized Skincare Formulas
With a patented motorized cartridge system, Perso creates personalized skincare formulas in four steps:
-
Personal skin analysis: The user opens the Perso mobile app and takes a photo with their smartphone camera. Utilizing L'Oréal-owned ModiFace technology, the app uses AI to analyze the user’s overall skin condition—including deep wrinkles, fine lines, the appearance of dark spots and pore visibility.
-
Environmental assessment: Using Breezometer geo-location data, Perso assesses local environmental conditions that can influence the state of the user’s skin, including weather, temperature, pollen, UV index and humidity.
-
Product preference: The user then enters their personal skincare concerns into the Perso app, including fine lines, dark spots, pigmentation, pore size, radiance and dullness. The user can also input preferred texture and hydration-level to further customize their unique formula of moisturizer, serum and under-eye cream.
-
Custom formulation and dispensing: The collective data inform the creation of a personalized blend of high-performance skincare, dispensed in a perfectly portioned, single dose at the top of the device for easy, clean application. The technology adjusts for morning and evening application, and the device features a detachable mirrored top, so consumers have the option of taking a single or larger dose with them on-the-go.
Perso’s hardware features a uniquely designed motor system located at the top of the device which moves and compresses the formula from the cartridges at the base of the machine in an upward motion to the dispensing tray above.
With regular use, Perso’s AI platform will be able to assess skin conditions over time, letting the user know what is working and will automatically adapt future formulas based on personal results.
Perso's future makeup offerings will have the capability to incorporate real-time trend information as well as color-matching technology into its personalized product offerings. Consumers would be able to design a lipstick shade to match their outfit or to opt for a color that is trending on social media at that moment.
“
L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers. We know that customization relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimize the formulas and actually gets smarter as you use it,” said Guive Balooch, head of L’Oréal’s Technology Incubator.
As part of L'Oréal's commitment to streamlining the personalized beauty experience, Perso features a seamless automatic refill process that ensures its custom, NFC-tagged cartridges are always stocked and ready for daily use. Users can easily manage shipments from the Perso mobile app.
“
We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey,” added Hieronimus.
Perso technology builds upon L'Oréal's years of expertise building innovative, personalized beauty experiences. Its smart system will be designed to respect consumer privacy, with transparent controls.
Perso will be launched in partnership with a leading L'Oréal skincare brand in 2021.
Source: L’Oréal