TAGS: Skin Care
L’Oréal has announced a new multi-year research and tech partnership with BreezoMeter. Based in Israel, BreezoMeter is one of the leaders in the space of environmental information about air quality, pollen and fires. Its main goal is to improve the health and safety of billions of people worldwide by providing accurate and actionable environmental data and insights.
Beauty-driven Exposome Platform
Through this multi-year partnership, L’Oréal and BreezoMeter will combine their expertise both in the science of aging and the environment with the aim to develop an exclusive beauty-driven exposome platform. The partnership will uncover
new insights around how the environment effects skin aging, and ultimately provide new services to consumers that can accompany their skin needs all over the world with personalized routines and lifestyle advice.
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We are very excited to enter into this long-term and strategic partnership with BreezoMeter. In combining our historical expertise in skincare science with BreezoMeter’s innovative technology platform, we will provide our consumers all around the world new services and actionable advice in their skin routines to combat the effects of the environment,” said Barbara Lavernos, deputy chief executive officer, in charge of research, innovation and technology.
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Strengthening our collaboration with BreezoMeter is crucial to unlock the links between skin aging and environmental exposures, such as allergens, UV, and pollution. This will allow us to provide new services that can bring the most precise and personalized skin routines, lifestyle advice, and ultimately help people live healthier lives in every external environment they live,” said Guive Balooch, global head of research and innovation’s tech incubator.
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At BreezoMeter we are thrilled to continue and grow our partnership with L’Oreal. Their deep values around science, tech, and innovation are very in line with ours around air quality and environmental sciences. We are very excited to see the two come together and bring new insight and products around the impact of the environment on skin aging,” declared Ran Korber, CEO of BreezoMeter.
Source: L’Oréal