TAGS: Perfumes & Fragrances
To accompany L'Oréal Luxe’s dynamic growth worldwide, L'Oréal has announced the plan to further develop the group’s manufacturing capabilities in France by dedicating the plant in Aulnay-sous-Bois to the production of fine perfumes and perfume collections.
Increasing Industrial Footprint
This decision would increase L'Oréal Luxe's industrial footprint and capabilities in France to 4 factories specialized by technology:
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Fine perfumes and perfume collections in Aulnay-sous-Bois (near Paris)
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Large-scale perfumes in Gauchy (northern France)
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Skincare and foundation in Caudry (northern France)
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Make-up in Lassigny (northern France)
The planned investment of 15 million euros would enable the Aulnay-Sous-Bois plant to become
L'Oréal Luxe's second "Manufacture du Parfum" with specific know-how, expertise and technologies.
Developing Expertise
Barbara Lavernos, Executive Vice-President, Chief Technology and Operations Officer of L’Oréal, said,
"The Aulnay-sous-Bois plant will be a strategic pillar for L'Oréal Luxe’s production of perfumes and as such, the plant will have a global reach. This significant investment highlights our aim to adapt manufacturing capabilities to new market challenges while developing the expertise of each of our plants. "
With 11 factories in France, L’Oréal strengthens its footprint there. L'Oréal has decided to invest significantly in its manufacturing capabilities with state-of-the-art equipment, employee training and upskilling.
Source: L’Oréal