TAGS: Natural/ Organic
Skin Care
L’Oréal signs an agreement to acquire Thayers Natural Remedies, U.S. based natural skincare brand from Henry Thayer Company. The brand will be integrated into L’Oréal’s Consumer Products Division.
Thayers Offers High-quality Products
Thayers Natural Remedies offers a portfolio of high-quality products, including toners and astringents. Founded in 1847 by Doctor Henry Thayer, the brand is best known for its iconic Witch Hazel Aloe Vera Formula Facial Toner.
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With a more than 170 year heritage, Thayers Natural Remedies is a beloved American brand that has stayed true to its roots as it has evolved its product offerings and forged a strong connection with consumers. Built on a foundation of top-rated skincare products, the brand is more relevant today than ever before. We believe in its growth potential and unique positioning in the mass skincare market,” said Stéphane Rinderknech, president and CEO of L’Oréal USA, executive vice president North America.
Acquisition to Develop Skincare Business
L’Oréal is thrilled to welcome Thayers Natural Remedies, a true “love brand” at the intersection of two major skincare trends: nature and health. The acquisition is part of L’Oréal’s strategy to develop our skincare business all around the world and complements perfectly company’s North American skincare brand portfolio.
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As custodian of the Thayers Natural Remedies brand for the last 17 years, it has been a rewarding experience seeing the connection we have been able to make with our well-informed consumers. I could not imagine a better organization than L’Oréal to take Thayers to new heights while maintaining its core values of social and environmental responsibility,” said, John Gehr, owner and CEO of Henry Thayer Company.
Source: L’Oréal