TAGS: Natural/ Organic
Kao USA, Inc has announced the launch of MyKirei, a comprehensive collection of products founded on the credence that caring for ourselves, our society and the world around us makes life more beautiful.
MyKirei Contributes to Sustainability
MyKirei is born from Kao’s 130-year commitment to these practices and their guiding principles of respecting their consumer, enriching lives globally and contributing to the sustainability of the world. MyKirei sets in motion Kao’s Kirei Lifestyle Plan which pledges to lead global change and better serve the environment.
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In Japan, Kirei has many meanings. It can describe beauty and cleanliness, as well as simplicity, balance and sustainability,” explained Karen Frank, President Kao USA. “
The Kirei sensibility has always been unique to and treasured by the Japanese people. With MyKirei, we are bringing this wisdom to the Western consumer with innovation for a gentler, more sustainable way of living.”
MyKirei Features Three New Products
The first phase of MyKirei products features a Nourishing Shampoo, Conditioner and Hand Wash. Each complete formula delivers desired benefits across all hair types and skin types and features balanced blends of traditional, authentic Japanese ingredients, like Yuzu Fruit, Rice Water and Japanese Tsubaki flower that are suitable for the whole family.
Carefully curated fragrances, ranging from the calming, soothing Rock Garden scent, to the fresh, energizing citrus Yuzu fruit blooms, signal the beauty and tranquility of Japan.
With global challenges—like climate change, aging societies, resource scarcity, and plastic waste in the ocean in mind—MyKirei’s innovations include vegan-friendly, plant-based formulas that are 95 percent biodegradable and packaged in innovative, eco-friendly delivery systems. But the biggest leap forward is the ground-breaking bottle being unveiled in the first product collection from the brand.
With this complete, holistic approach, MyKirei helps create those moments of perfect harmony that connect us all. Kao has plans to expand the MyKirei line later in 2020 and beyond with new formulas and package that help consumers live more Kirei.
Source: Kao