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Kao’s Bioré UV Becomes Official Sunscreen of Japan Tennis Association

Published on 2020-02-26. Edited By : SpecialChem

TAGS:  Sun Care   

Kao Corporation has signed an agreement with the Japan Tennis Association (JTA) that the association will be adopting Bioré UV sun care products as its officially recognized sunscreens.

The Core Bioré UV Product Line-up

Kao-Biore-UV

Bioré UV Athlizm


A long-lasting sunscreen that strongly resists perspiration and water. Stays working under extreme environmental conditions of up to 40°C and 75 percent humidity.

  • Bioré UV Athlizm Sunburn Protect Milk: Protects the skin from the burning sensation caused by sunlight exposure. Blocks both strong ultraviolet and infrared rays.
  • Bioré UV Athlizm Skin Protect Milk: Silky-touch milk that glides on the skin with a smooth sensation.
  • Bioré UV Athlizm Skin Protect Essence: A moist-to-the-touch essence. Feels smooth on the skin after blending in.
  • Bioré UV Athlizm Skin Protect Spray: A UV spray that forms a veil with a firm hold to provide even, overall protection covering every part of the skin.

Bioré UV Aqua Rich


A sunscreen with a light, watery sensation that provides even application down to microscopic gaps in the skin.

  • Bioré UV Aqua Rich Watery Essence: A watery essence with a transparent texture that blends effortlessly with the skin.
  • Bioré UV Aqua Rich Watery Gel: A watery gel that presents the whole body in a clear, beautiful tone through an optical veil effect.

Bioré UV Kids


A sunscreen that protects children’s sensitive skin from UV with a mineral barrier (zero UV absorption formula with an SPF50 rating).

  • Bioré UV Kids Pure Milk: A sunscreen that strongly resists perspiration, water, abrasion, and sand. Protects children’s skin from UV while they play under the sun.

Kao and the JTA will be working together to promote sunburn awareness not just in professional tennis players, but in all of Japan's more than four million amateur tennis players. Awareness-raising activities will be staged in tournaments, schools, and JTA-sponsored events to alert players and fans to the importance of outdoor UV protection.


Source: Kao
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