TAGS: Science-based Formulation
Kao Corporation and istyle Inc. will launch a joint initiative to develop a system that enables the efficient selection of cosmetics based on the skin RNA types using the sebum RNA monitoring technology developed by Kao.
Collaborating to create new value by fusing the data and research knowledge of both companies and contributing to the challenges faced by customers and the cosmetic industry. From spring 2022, the initiative will start collecting the RNA in the sebum of members of the ‘@cosme’ site operated by istyle, who have given their consent.
Creating Encounters to Enhance Customer Satisfaction
The initiative will analyze the skin RNA type and the cosmetics selected then build a database based on the data of 10,000 people for efficient cosmetic selection. This will create encounters with cosmetics that match individual skin types, further enhance customer satisfaction, and at the same time help to reduce product waste due to an imbalance between supply and demand, which has been a challenge for the cosmetic industry.
Kao's sebum RNA monitoring technology and oil blotting paper are used to collect sebum from the face then the RNA in the sebum is extracted and comprehensively analyzed. Using the data of thousands of types of RNA obtained from this process, Kao has been studying how to group skin types with similar RNA expression (skin RNA type).
Reduction of Product Waste
By using the objective indicator, skin RNA type, cosmetics can be selected efficiently and at the same time is expected to help to reduce product waste due to imbalance between supply and demand, which has been a challenge for the cosmetic industry.
In the future, both companies plan to utilize the database for the development of services and products that enable users to search for cosmetics from a more objective perspective.
Yoshihiro Murakami, managing executive officer, president of Consumer Products - Cosmetics Business, Global, senior vice president of Consumer Products - DX Co-Creation, Global, Kao Corporation comments,
“Kao has been conducting research using sebum RNA monitoring technology to separate skin into several types based on its RNA information. And now, as an ally who wants to create a mechanism to more logically match customers' skin and cosmetics, we have decided to start a joint initiative with istyle. Kao will continue to promote projects that befit customers' beauty and contribute to society.”
Tetsuro Yoshimatsu, president and chief executive officer, istyle Inc. comments, “
@cosme is a platform that creates encounters between consumers and beauty products that seamlessly connects online/offline services. Now, as a partner that wants to create a system to more logically match customers' skin with cosmetics, together with Kao, istyle can provide better ways of introducing consumers to beauty products, and aims to contribute to the revitalization of the cosmetic industry.”
Source: Kao
