TAGS: Skin Care
Johnson & Johnson Consumer Health has announced the commercial decision to transition the global baby powder portfolio to an all cornstarch-based baby powder portfolio, as part of a worldwide portfolio assessment.
As a result of this transition, talc-based JOHNSON’S® Baby Powder will be discontinued globally in 2023.
Transition to Simplify Product Offerings
This transition will help simplify their product offerings, deliver sustainable innovation, and meet the needs of consumers, customers, and evolving global trends.
Cornstarch-based JOHNSON’S® Baby Powder is already sold in countries around the world.
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Our position on the safety of our cosmetic talc remains unchanged. We stand firmly behind the decades of independent scientific analysis by medical experts around the world that confirms talc-based JOHNSON’S® Baby Powder is safe, does not contain asbestos, and does not cause cancer," said the company.
JOHNSON’S® is a flagship global brand of Johnson & Johnson Consumer Health and remains fully committed to ensuring JOHNSON’S® products are loved by parents and families for years to come.
Source: Johnson & Johnson
