TAGS: in-cosmetics
in-cosmetics Asia 2019, 5-7 November, provided a platform for Asia-Pacific (APAC) region suppliers to showcase their pioneering ingredients, materials and technologies. The show attracted the largest, most diverse audience in its 12-year history.
The event featured personal care ingredient suppliers, such as BASF, Clariant, Croda Personal Care and Dow. The event witnessed 60 new exhibitors who presented their latest products, such as Pacific Oleochemicals, Forestwise and Shanghai Smart Chemicals.
Different Platforms at in-cosmetics Asia
Innovation Zone- Heart of the Event
Innovation Zone helped R&D teams locate the most exciting innovations as it featured more than 80 new active and functional ingredients that have been launched in the last eight months.
And with products like Clariant’s
Epseama,
Codif’s EPS SEAPUR,
Gattefosse’s Gatuline
® In-Tense MB and Seppic Asia’s
HYDRALIXIR™ on display, the area was a hive of activity throughout the event.
The Innovation Zone Best Ingredient Awards, where prizes were given to the most exciting active and functional products on 6 November. Top awards were received by SpecChem for its SpecPure
® BTS Saponins functional and
CLR Berlin’s incredible active,
AnnonaSense CLR™.
“
The Innovation Zone was beautiful – I loved it! It had all the actives we need. We also went to see the winners of the Innovation Zone Best Ingredient Award and now want to incorporate their ingredient in our formulations. How would I rate the show? 15 out of 10,” commented Pato Arlegui, CEO of Golden Age Research & Development in Australia.
Halal Cosmetics Zone
The hot discussion of halal cosmetics was brought to in-cosmetics Asia with a special Halal Cosmetics Zone focused on the latest insight from this growing area of the beauty market. In the Marketing Trends theatre, a series of Technical Seminars and invaluable Formulation Lab sessions, were focused on the latest insights from Halal beauty.
There was a session hosted by Muti Arintawati from LPPOM MUI, a halal cosmetics certification body in Indonesia. She delved into how halal beauty is continuing to build mainstream momentum in Indonesia and further afield and explained how companies are catering to demand for halal cosmetics by exploring the halal requirements for beauty products.
Additionally, the Halal Cosmetics Zone included an interactive area where visitors could get hands-on with the newest halal-certified products, including
Lonza’s H
2OBioEV Renew Serum.
Future Trends in Asia
The free-to-attend Marketing Trends & Regulations theatre gave cosmetic creators an opportunity to understand the future requirements of consumers from across the APAC region. This year, far reaching topics including future skin care trends, the Indian market, beauty ethics, sustainability and clean beauty, captivated the audience.
Denise Lee, a Regional Client Consultant at Euromonitor International, focused on the latest skin care trends and with consumers seeking new ways to protect their skin and look better, she explored the driving forces behind increasing demand for dermocosmetics.
A presentation from The Nielsen Company (Thailand) Limited focused on the future consumer trends in personal care across Southeast Asia. Additionally, Hwa Jun Lee, Senior Beauty and Personal Care Analyst from Mintel, explored what conscientious beauty means to consumers and advised beauty brands to comply with a new age set of rules to meet the ethical demands from today’s consumers.
in-cosmetics Asia Formulation Lab
in-cosmetics Asia Formulation Lab hosted 11 exclusive sessions over three days to provide cosmetic chemists with an opportunity to learn about new ingredients and experiment with them first-hand.
In a purpose-built laboratory on the show floor of the exhibition, the region’s R&D professionals sat together to create new formulations with exhibitors under the guidance of in-cosmetics Asia technical advisor Lorna Radford.
Among the companies taking part was
Ashland Singapore, which demonstrated how to create an urban renewal silicone-free melting cleansing balm, infused with Patchouli oil, that leaves the skin feeling nourished and hydrated. And Cargill Beauty taught chemists how to formulate high oil content products without feeling greasiness or tackiness, using StarDesign
™ Power – a powerful and nature-derived O/W emulsifier for high oil content cosmetic products.
“
I love attending the Formulation Lab at in-cosmetics Asia. I first visited three years ago – I started from zero and have learnt so much there that I am currently formulating for 200 brand owners in Malaysia and now have 80,000 Instagram followers. This show is the ultimate experience,” Siti Jamilah, Director of Technology Division at BlossomLab International.
Guided R&D Tours
There were three unique R&D Tours that covered the industry’s most pertinent subjects – Urban Lifestyle: Defend and Protect (sponsored by
Mibelle Biochemistry); Skin Health and Microbiota: Enhance & Repair (sponsored by CODIF); and Timeless Beauty: Rejuvenate and Maintain.
Guided by cosmetic chemist Rouah Al-Wakeel, the R&D Tours gave participants an opportunity to quickly identify some of the most exciting and innovative ingredients on display at in-cosmetics Asia.
Spotlight On Formulation Awards
The event focused on three areas – suncare, clean beauty and transforming formulations. In order to highlight the best innovations and formulations in these three areas, Spotlight On Formulation Awards were presented to Gattefossé for its
Emulium® Illustro (Suncare), Croda for its Hydrating Green Caviar Jelly Orbs (Transforming Formulations), and
Cargill for its Fiber Design Sensation (Clean Beauty).
“
The Spotlight On area is a hugely important part of the event. It gives R&D teams a chance to look into three trends that are becoming increasingly important across Asia. Complementing the products showcased were the presentations in the Marketing Trends theatre where each Spotlight On topic was further explored by renowned speakers. It enabled cosmetics creators to leave with so much inspiration for their new products,” said Sarah Gibson, Exhibition Director at in-cosmetics Asia.
in-cosmetics Asia will return to Bangkok from 3-5 November 2020.
Source: in-cosmetics Asia