TAGS: in-cosmetics
in-cosmetics Group provided another unique opportunity for the personal care industry to continue learning and discussing new approaches to product development. From 6-8 October, the first-ever in-cosmetics Virtual event brought together 3,062 personal care creators from 86 different countries, with the largest representation hailing from Brazil, the USA, France, the UK and Spain.
Virtual Event Offered Targeted Meetings
in-cosmetics Virtual offered targeted meetings for formulators, buyers and suppliers from the European and Americas markets predominantly. The exclusive, free-to-attend business event matched 140-plus leading ingredient suppliers with manufacturers and
indie brands from across the world.
The value of in-cosmetics Virtual was undeniable, with attendees rating the event’s quality of meetings as 4.53 out of 5. “in-cosmetics Virtual was fantastic! It was a very personable experience and I got to meet suppliers I didn’t even know existed in my field of natural skincare. I had 38 meetings over three days so you can imagine how intense it was, but everybody was highly engaged. I would give in-cosmetics Virtual a nine out of 10 and I would summarize my experience in one word: inspirational,” commented Kathryn Atkins, the co-founder of Kathryn Tilly.
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It all went very well. I really enjoyed the fact that the process to schedule meetings was very straightforward. I liked the fact that suppliers were able to reach out to you and be able to introduce their new actives. I was very busy, but I also made time for seminars and presentations on sustainability and these were very informative,” said Celine Erkey, Lab Technician at Tata Harper.
Event Delivered Informative Educational Material
In addition to a focus on high-quality meetings, in-cosmetics virtual delivered more than 25 hours of excellent educational material in an informative, easy-to-use and engaging way. This enabled cosmetic/contract manufacturers, fragrance houses, indie brands and manipulation pharmacies to attend multiple presentations on new ingredients, technical developments and marketing trends, as well as the fabled
in-cosmetics Awards which took place virtually for the first time.
As ever, in-cosmetics brought a diverse range of experts together to provide registered viewers with well attended presentations during its renowned Marketing Trends and Technical Seminars.
One of the most popular seminars over the three days was run by The NPD Group, which discussed where the next growth in prestige skincare trends is set to derive from. Attendees listened live to Ana Gonzalez explore how the current COVID-19 pandemic has affected the beauty retail category, before diving into the new normal.
Euromonitor International’s session on the changing landscape of beauty and personal care retailing was also immensely popular. Povilas Sugintas, consultant – Beauty and Fashion, reviewed the performance of the sector during and after the outbreak of COVID-19.
Event Provided the Opportunity to Find Latest Innovations
in-cosmetics Virtual provided the perfect opportunity to learn about trends before finding solutions and ideas for future product development. Reflecting the growing interest in wellness and natural ingredients, the product category of most interest to more than three-quarters of all attendees included botanicals, essential oils and plant extracts.
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in-cosmetics Virtual provided a great opportunity to e-meet customers and also restart the conversation about our range of vegetable and marine-based ingredients. These meetings direct with manufacturers enabled us to share our vision, our philosophy, our technology and the traceability of our products and it gave us enhanced visibility. in-cosmetics Virtual was brilliant - I would rate it a 9 or 10 out of 10,” commented George Rosson, managing director of Natura-Tec.
Other product categories of interest include biological, marine extracts and bio-fermentation. With microalgae climbing in popularity and being famed for producing compounds for chemical defence - plus the main draw of fermentation being the production of probiotics - which have been shown to have benefits for skin health, it's in keeping with the need for protection and cocooning in the COVID era.
Other trending beauty categories identified by attendees included ingredients to aid hydration and
moisturization; anti-aging and anti-wrinkle.
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We are proud to have run this highly curated event, which has been widely welcomed by the screened R&D professionals that joined and we will continue to be at the heart of the personal care sector as it looks to innovate its way through the pandemic into the post-COVID era,” concluded Cathy Laporte, Portfolio Director of the in-cosmetics Group.
Source: in-cosmetics