TAGS: in-cosmetics
Formula Botanica has announced partnership with in-cosmetics Global for the 2020 show in Barcelona. in-cosmetics Global is one of the world’s largest trade show for personal care ingredients and Formula Botanica will be this year’s official Indie Beauty Partner, offering exciting natural formulation workshops and celebrating all things indie beauty.
Represents Indie Beauty Community
Formula Botanica will be representing the entire indie beauty community at the event. in-cosmetics Global brings together over 800 exhibitors of ingredients, fragrances, lab equipment, testing and regulatory solutions, as well as over 12,000 cosmetic manufacturers from over 115 countries. It is an exciting and vibrant show, full of opportunities for indie beauty entrepreneurs, and will take place between 31 March and 2 April 2020.
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For several years, in-cosmetics Global has recognized an unprecedented increase in the presence of indie brands and, the incredibly successful launch of our first ever Indie Trail in 2019 is testament to how influential and important this area of the industry has become,” said Shona Thomson, marketing manager for in-cosmetics Global.
The Formula Botanica team will be hosting regular events at the Indie Beauty Hub throughout the three days at the show, including talks on indie beauty, “guess the ingredient” competitions and raffles to win one of the School’s award-winning online courses.
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Partnering with in-cosmetics Global is a huge honor for Formula Botanica. We know the value that the show brings to indie beauty entrepreneurs and are thrilled to see in-cosmetics reach out to small brand owners through our 2020 partnership,” said Lorraine Dallmeier, CEO of Formula Botanica.
Host Workshops in Formulation Lab
As the official Indie Beauty Partner for in-cosmetics Global, Formula Botanica is excited to be hosting three exclusive, paid workshops in the in-cosmetics Formulation Lab, that will take place on the 2 April 2020.
Formula Botanica workshops are open to everyone, giving beginners the chance to experience formulating in a professional lab setting. The workshops are hosted by the Formula Botanica team and led by the Formula Botanica head of research and development, Timi Racz.
Formula Botanica’s CEO will be joining the Indie Beauty Roundtable discussion, alongside indie brands in the marketing trends theatre on 1 April at 13:00. in-cosmetics Global hosts a special trail for ingredient suppliers that can provide lower Minimum Order Quantities, narrowing the gap between the mainstream and Indie beauty industry.
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Formula Botanica reaches hundreds of thousands of formulators and entrepreneurs globally and we want to help them navigate the complexities of working with ingredients suppliers and industry decision-makers. We are greatly looking forward to representing the indie beauty community at in-cosmetics Global 2020,” added Dallmeier.
Source: Formula Botanica