TAGS: in-cosmetics
in-cosmetics Global will be hosting Global Beauty Day on 1 April to honor diversity in the industry. The initiative returns for the second consecutive year, having successfully launched at the 2019 edition.
Campaign to Focus on Three Key Themes
This year’s campaign will focus on three overarching themes: lifestyle choices, identity and diversity, and skin type and color. Further bolstering the education program across the three-day event, in-cosmetics Global will host three dedicated Global Beauty Day roundtables with leading experts discussing topics including the rise of ‘blue beauty’ and conscious consumption, beauty fluidity: gender-free and gender-fluid, and microbiome skincare – improving skincare from aging to acne.
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Inclusivity in beauty and personal care is of utmost importance and as the industry’s leading Global event, it is our duty to recognize, celebrate and honor those that are moving forward in a world where every person feels they are represented,” commented Roziani Zulkifli, exhibition director of in-cosmetics Global.
Lifestyle Choices
Several sessions across the Marketing Trends Theatre, Technical Seminars and more will explore the impact of the beauty and personal care industry on the environment. Plus, sessions will highlight how brands and R&D professionals can contribute to the future wellbeing of the planet.
Among the speakers confirmed, Laura Busata, cosmetics R&D senior specialist at Unifarco, will discuss how the clean beauty concept has evolved into one of the last born beauty trends - Ocean Safe Beauty or ‘Blue Beauty’, a sustainable and eco-friendly approach to product development, with a special focus on respect for the marine ecosystem.
In the Sustainability Corner, Eric Leroy, global marketing director, Home & Personal Care at Solvay, will go beyond the call for clean beauty products to question how the industry can reduce the environmental impact of single-use packaging and other mounting waste from beauty products.
Identity and Diversity
During a session in the Marketing Trends Theatre, Michael Nolte - creative director at BEAUTYSTREAMS - will explore what is shaping the future of color cosmetics and the emerging opportunities including male make-up.
Industry campaigns like Neal’s Yard Remedies’ “Age Well Revolution” have sparked greater conversation around older consumers and the opportunities presented by the grey pound.
Exploring this trend, Dr. Veronique Newton, head of preclinical operations, CIDP Group, will present a Technical Seminar on 31 March on the ‘Effects of Environmental Stressors on Skin Aging.’ She will discuss the combined effect of pollution and blue light on skin aging and monochromatic calibrated blue light sources. Newton will also discuss a unique Controlled Pollution Exposure System (CPES) that CIDP has developed which allows the quantified administration of pollutants on the skin.
Skin Type and Color
Addressing the growth of microbiome and to what extent consumers are ready to apply it within their skincare regime, Marie Drago, Founder of Gallinée will lead a discussion, ‘Bacteria is Not a Dirty Word – Focus on the Skin Microbiome’ on 31 March at the Marketing Trends Theatre. In another Technical Seminar looking at specific skin types, Irene Zaldivar Notario will return to talk about different technical approaches and the evaluation of the microbiome care for skins with acne.
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Global Beauty Day was such a successful initiative last year that we’re excited for it to return for our 30th birthday, celebrating how far we have come over the past three decades. With some amazing names and insights from the likes of Mintel and Euromonitor, the dedicated roundtables are sure to be a hotbed of discussion and not to miss for anyone attending the show this year,” added Zulkifli.
Source: in-cosmetics Global