TAGS: Perfumes & Fragrances
Michelle Pfeiffer has worked with International Flavors & Fragrances (IFF) and has developed a line of fine fragrances that disclose 100% of its ingredients. It is launched with five distinct, genderless scents that prove you don’t need to sacrifice quality for safety.
New Precedent for Transparency
In a striking departure from industry norms established over many decades, Henry Rose is proud to disclose 100% of its ingredients, thereby setting a new precedent for transparency in fine fragrance and personal care.
Henry Rose was created based on the strictest health, safety, and environmental standards set forth by two industry leading non-profit organizations—the Environmental Working Group and Cradle to Cradle Products Innovation Institute. It is the first fine fragrance to receive the distinction of EWG Verified® and Cradle to Cradle Certified ™ at the GOLD level, with a Material Health score of PLATINUM.
EWG, dedicated to protecting human health and the environment, ensures that EWG Verified® products avoid EWG’s chemicals of concern, fully disclose its ingredients to consumers, and follow good manufacturing processes. Cradle to Cradle Certified is widely used as a global measure of the safety, health, and sustainability of a material or product. To achieve certification, products are assessed across five quality categories: material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness practices.
Meeting Stringent Guidelines
Pfeiffer, who sits on the board of EWG, began this journey over a decade ago after struggling to find a fragrance that she could feel good about wearing, both for the safety of the ingredients and the scents themselves. “I had given up wearing fragrance altogether, and I missed it,” says Pfeiffer. “I finally decided to create a line that could compete with other premium fragrances in the marketplace, but was fully transparent with its ingredients and didn’t feel like a compromise.”
Pfeiffer worked with IFF based on the stringent guidelines set forth by EWG and the Cradle to Cradle Certified Products Standard. IFF and its perfumers Yves Cassar and Pascal Gaurin eagerly committed to the challenge, which limited them to formulating with a palette of a few hundred ingredients, down from thousands available for standard perfumery. The result is a collection of five distinct scents that are as dynamic as they are intoxicating: Fog, Jake’s House, Last Light, Torn, and Dark is Night.
Sustainable Packaging
Henry Rose is committed to sourcing its packaging materials from sustainable or renewable resources wherever possible. Each full size bottle is made from NEO-Infinite glass (90% recycled, 100% recyclable), the caps are made from soy, and the secondary packaging from a biobased, biodegradable and compostable paper alternative.
Each fragrance is available in 1.7 oz and retails for $120. A sample kit of all five fragrances is also available for $20.
Source: IFF