TAGS: Sustainability / Natural Cosmetics Perfumes & Fragrances
Iberchem presents its new concept Espace |__|Libre. Iberchem invites attendees to discover its new fragrance collection at the Personal Care and Home Care Ingredients (PCHi) at the Shanghai World Expo Exhibition & Convention Center from March 20 to 22, 2024.
Concept of Quiet Luxury to Perfumery
Ana Gómez, Thomas Espinasse, and Eva Zapata, Iberchem's perfumers, have created a collection of four fine fragrances with a 360° approach, which they have adapted for two other applications: shampoo and reed diffuser.
Inspired by the concept of quiet luxury, the perfumers have employed simple formulas with a noticeable presence. As Eva Zapata said, “We have applied the concept of quiet luxury to perfumery using simple formulas, emphasizing the elegance and quality of the ingredients”.
Self-paced - Simple yet precise and effective. Subtle yet polished. Espace |__|Libre features a new aesthetic that flows against the current drawn by excess and abundance.
Quite Beauty in perfumery represents an evolution towards a more refined and discreet aesthetic. It is a celebration of beauty in its simplest and purest form and a reminder that true luxury doesn’t always have to be loud and excessive. In a world full of noise, quiet luxury fragrances are an oasis of calm and sophistication.
Using a Minimum of Ingredients to Create Simple Formulas
The company has translated the concepts of minimalism, quiet beauty, and quiet luxury into its fragrances, using a minimum of ingredients to create simple formulas. The result is a fragrance collection where every note can be fully appreciated, where every accord can chime gently. The stand design is also inspired by this trend and reflects minimalism and quiet luxury.
Minimalism could be described as an extreme form of simplicity. It emerged in the late 50s. It can be found in various disciplines, such as visual arts, architecture, music, and even gastronomy. In minimalist art, no attempt is made to represent an outside reality. The artist wants the viewer to respond only to what is before them.
As for quiet beauty, it is the logical successor of quiet luxury. The quiet trend is a journey returning to the foundations, to nature and authenticity. It means discretion, calm, and simplicity. Underpainting technique, natural flush, and timeless beauty are key in quiet beauty. Celine, Maison Margiela, and Proenza Schouler, as featured in the TV show Succession, are its ambassadors.
Source: Iberchem
