TAGS: Perfumes & Fragrances Hair Care
Givaudan, one of the global leaders in fragrance and beauty, launches ScalpSure™, its new technology allowing for the creation of fragrances which effectively counteract scalp malodor and provide a delightful, scented experience, validated by both experts and consumers.
Provides an Impactful and Enjoyable Fragrant Experience
With 61% of people across the globe concerned by sweat or scalp malodor, ScalpSure™ addresses this multifactorial issue, which can be exacerbated by air pollution, stress and head coverings. As a new addition to Givaudan’s Zap portfolio (its cross categories solutions platform addressing malodor), ScalpSure™ has been researched extensively to answer this prevalent demand.
The development of ScalpSure™ included consumers from the earliest stage of the research. From a headspace analysis of the olfactive challenge directly collected from consumers’ hair, Givaudan’s malodor research teams from the Health and Wellbeing Centre of Excellence in Ashford (UK), alongside olfactive experts, were able to develop the most realistic scalp malodor model.
With this odor reconstitution serving as an accurate framework from which to develop a solution, Givaudan’s perfumers screened the behavior of perfumery ingredients and fragrance formulas, to ascertain the best solutions to efficiently counteract the build-up of malodors on the scalp.
“
The highly consumer-centric approach of ScalpSure™ ensures an enhanced understanding of the malodor challenges on the scalp and improved awareness of how best to design solutions. The superior efficiency of ScalpSure™ in counteracting malodor has been demonstrated through a holistic validation methodology composed of olfactive experts, sensory panellists, and consumers themselves, through home-use tests led on a cross-regional level,” said Jessica Jiang, Personal Care senior creative fragrance manager.
“
The challenge in designing an effective hair care fragrance is to create a beautiful scent that both delights consumers while simultaneously addressing their concerns. The fragrance should provide an impactful and enjoyable fragrant experience while effectively suppressing scalp malodour. The ScalpSure™ design aid supports perfumers in shaping tailor-made fragrances capable of successfully banishing unwanted smells on the scalp. By combining hedonic and performance criteria, ScalpSure™ fragrance guidelines offer perfumers an innovative tool to ensure consumer satisfaction,” said Sophie Rhodes, Personal Care senior perfumer.
By pushing the boundaries of research in terms of consumers’ needs, Givaudan addresses the issue of scalp malodor through olfactive innovation and by putting consumers at the heart of the solution, aligned with its purpose of creating for happier, healthier lives, with love for nature.
Explore Givaudan's Hair Care Range
Source: Givaudan
