TAGS: Perfumes & Fragrances
Givaudan Fragrances has announced launch of its Zap solutions platform designed to address the negative impact of malodor for home, personal and fabric care. As the first fragrance house to offer malodor solutions specific to categories and applications, Givaudan design scents that can address very specific consumer challenges for each product category.
Enhancing Well-being
Developed in our Health and Wellbeing Centre of Excellence in Ashford (UK), the Zap solutions aim at reducing malodor while boosting freshness to enhance the well-being of people around the world. Zap capitalizes on the largest catalogue of malodor technologies in the industry, several of them being patented. It provides focused solutions to counteract malodor through a greater understanding of the synergistic combination of Givaudan’s malodor technologies. The performance of Zap is then measured accurately through sensory capability and the impact on the well-being of people through our neuroscience understanding.
Bringing Freshness
The Zap portfolio is repositioning our portfolio of unique solutions with a targeted approach for each key category focusing on answering specific consumer challenges:
YouZap™: malodor solutions for personal care with a special focus on deodorant with DeoZap™, bringing freshness and confidence for people to be at their best all day long.
FabZap™: malodor solutions for fabric care. It makes people feel uplifted with clean and fresh cloth and be confident throughout the day.
HomeZap™: malodor solution for Home care. It makes people enjoy their time with family and friends in a welcoming home.
Creative Fragrance
Simon Ellwood, Head of Fragrance Health and Wellbeing Centre said:
“At our Health and Wellbeing center of excellence, we are permanently scouting for new moments of malodors in consumers daily lives, across all categories and around the world. Once identified, we work closely with our perfumery teams to develop, evaluate and validate new malodor models to develop unique technologies to fight those new malodors, either through creative fragrance design rules, or drop-in technologies for fragrances.”
Jeremy Compton, Head of Science and Technology Fragrances said:
“At Givaudan, with over 30 years of experience we are able to leverage fragrance creation to influence people’s well-being, their self-confidence, or their moods and emotions; it is very motivating to see that our Zap solutions platform can impact so positively people’s life.”
Source: Givaudan