TAGS: Perfumes & Fragrances
Givaudan launches VivaScentz™, an exclusive technology for crafting fragrances with well-being benefits across all categories of perfume including fine fragrance, personal, home, and fabric care as well as oral care flavors. The new technology, at the forefront of the fragrance industry, aims to help consumers achieve a holistic sense of well-being.
VivaScentz™ Measures Overall Well-being
Givaudan’s health and well-being center of excellence in Ashford has been collaborating with a renowned research academic partner to build a metric that measures overall well-being, covering the psychological, physiological and social dimensions in a fragrance context. It was necessary to foster the connection between fragrance and well-being through scientific evidence.
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Health and well-being have never been more important given the unprecedented situation that we are all facing today. That is why we are thrilled to add another proprietary innovation, VivaScentz™, to our collection of enhanced health and well-being technologies,” commented Jeremy Compton, global head of fragrance science and technology.
Tests Prove Positive Impact of Technology
Through rigorous tests carried out by more than 2,000 consumers, it was possible to demonstrate that fragrances created with the VivaScentz™ technology were able to positively impact the user’s overall state of well-being. 89 percent of consumers from the study believed that fragrances and oral care flavors can improve their well-being, helping them to achieve a more positive attitude to face their everyday lives.
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Aligned to our Company’s purpose of creating for happier, healthier lives with love for nature, it will influence the way perfumes are created and will bring meaningful fragrance solutions to meet the growing consumer demands to counterbalance negative feelings and stress,” added Compton.
Source: Givaudan