TAGS: Perfumes & Fragrances
Givaudan Fragrance & Beauty announced a CHF 75 million investment in a new extension to its Pedro Escobedo (Mexico) production facility to further support its growth in Latin America across customer segments.
In line with the Company’s 2025 strategy ‘Committed to Growth, with Purpose’, Latin America remains a key growth market for innovative and consumer-preferred fragranced products.
Contributes to Climate Action Agenda
The new extension, which is planned to open at the end of 2023, will be outfitted with the most optimized level of automation, including automated logistics, allowing for high accuracy and efficiency. The expanded facility will be designed to be agile for the production of small as well as large traditional volumes to serve all customer segments from local and regional to global customers.
With Givaudan’s purpose as the cornerstone, the new facility will contribute to Givaudan’s ambitious climate action agenda. It will also meet the highest global and local standards in advanced environmental, health and safety features.
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Investing in our production facility in Mexico – an important high growth market for Givaudan – demonstrates our commitment to our customers, and aligns to our 2025 strategy and purpose. This investment will strengthen our position as a strategic partner to our customers in the region and will cater to the increasing consumer demands for great smelling sustainable fragrances,” commented Maurizio Volpi, president Fragrance & Beauty.
Mauro Patrus, had of Consumer Products Fragrances Latin America commented: “
Expanding our production capabilities builds on our current facility in Pedro Escobedo which has been successfully serving customers over the years. It will support us in further building our strong position in Latin America.”
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With this investment, we will be even better positioned to offer our customers a comprehensive end-to-end solution for the region in the creation, development and production of fragrances that consumers love,” said Lucia Lisboa, head of Fine Fragrances Latin America.
Source: Givaudan