TAGS: Sustainability / Natural Cosmetics
Perfumes & Fragrances
Givaudan unveils two new innovative fragrance technologies, Phytogaia™ and Thalassogaia™, which are inspired by nature allowing perfumers to bring the natural benefits of forests and the ocean into perfumes.
The new fragrance technologies were developed according to the Naturality Guide™ principles and Company purpose, and designed in a nature-conscious way bringing multiple health and well-being benefits to consumers in all fragrance categories.
Reduces Stress & Fatigue
Inspired by the Japanese art of forest bathing, Phytogaia™ captures the well-being benefits of molecules that are emitted by forest trees proven to bring a positive effect on people. These molecules, called phytoncides, provide well-being benefits when used in fragrances by improving consumers’ mood, reducing stress and fatigue.
Givaudan’s science and technology team conducted analyses to understand their volatility and composition, then translated their findings into perfumery accords for perfumers to create fragrances that positively influence the lives of consumers.
Mimics Composition of Marine Environment
Following the success of Phytogaia™, the team began to study oceanic atmospheres and coastal environments which led to the creation of Thalassogaia™. Drawing from the inspiring surroundings of the beach, the scientists conducted ScentTrek™ analyses, using the headspace technology, to develop a collection of Thalassogaia™ perfumery accords that mimic the composition of the marine environment.
The collection of accords was designed to trigger the calming feeling of being near or in water and can be used in all fragrance categories, from air care to personal care.
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Bringing new innovative technologies to life with sustainability top of mind is key for our fragrance business. Phytogaia™ and Thalassogaia™ harness the natural benefits of the environment and then translate these benefits into perfumery in a responsible way to ultimately positively impact consumers. These fragrance technologies are excellent examples of how we’re committed to our Company purpose of creating for healthier, happier lives, with love for nature,” commented Jeremy Compton, global head of science and technology, Fragrances.
Source: Givaudan