TAGS: Perfumes & Fragrances
Firmenich introduces EmotiOn program, offering customers a new suite of fragrance tools and solutions to co-create emotional scents for products.
Role of Olfaction in Scents
Bringing together proprietary consumer insights from across the world, cutting-edge neuroscientific research and the expertise of the perfumers, this unique approach helps customers deliver positive emotions to consumers.
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Olfaction plays an essential role in all our lives by transmitting emotions and ultimately influencing purchasing behavior, now more than ever,” said Ilaria Resta, president, Global Perfumery. “
Our fragrances heighten consumers’ positive emotional experiences across many touchpoints. We have created a multifaceted modular program, EmotiOn, to help our customers develop perfect product mixes.”
Fragrance to Create Positive Emotions
Firmenich’s in-house experts have designed the EmotiOn program to offer an integrated approach to designing fragranced products that delight billions of consumers globally with positive emotions. The suite of solutions includes:
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EmotiClaim™ delivers the best emotional positioning for a specific country and category to ensure a product resonates with consumers
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Emoti360™ uses consumer insights to match ingredients and colors with emotional benefits to reinforce value in product design
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EmotiCode™ defines fragrance creation rules for the perfumers to create scents that elicit specific emotions with consumers
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EmotiBoost™ is a collection of accords that have positive emotional benefits created for three different categories (air care, laundry and skin cleansing) covering a wide olfactive spectrum and a variety of emotional claims. They were tested using patented implicit research techniques
Fimenich’s approach is unique as each of its tools and solutions can be combined to work together in a holistic manner.
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Our research and investment in emotions and how they drive purchasing habits, particularly throughout the pandemic, is distinctive and truly global in its approach,” said Matteo Magnani, chief consumer & innovation officer. “
Our EmotiOn program provides in-depth insights from 11 countries to craft fragrances that bring positive emotions to their consumers and to help our customers boost their claims with consumer validation.”
Source: Firmenich