TAGS: Sustainability / Natural Cosmetics Perfumes & Fragrances
Spanish fragrance house Eurofragance has launched ICON. It is a new strategy to build a palette of ingredients to enhance the quality and sustainability of its fragrances. ICON, an acronym that stands for "Innovation", "Commitment", "Origin" and "Nature".
It aims to develop an exclusive palette of high-quality quality and sustainable raw materials that allow perfumers to fully express their creativity.
Aspirational Ingredients to Create Iconic Fragrances
ICON is a strategic program aimed at selecting or developing admirable perfumery ingredients to create exclusive fragrances. It allows Eurofragance to draw attention to some important and precious raw materials in its extensive perfumery palette. After a meticulous selection process that evaluates an ingredient's olfactory properties, its sustainability values and its health and safety profile, only then can this raw material be considered as part of the ICON collections.
Currently, they have seven collections, categorized as naturals, captives or proprietary ingredients, and headspaces, a technique used to faithfully capture the smell of a plant, object or place. These collections include captives such as L'Âme du Bois™, a proprietary ingredient used in premium fragrances.
ICON offers an innovative vision of the raw materials used in perfumery. It presents the most emblematic according to their characteristics, origin, and sustainability values. It is a program that represents a true commitment to conscious perfumery.
Collection of Ingredients Focused on Sustainable Innovation
For an ingredient to be considered sustainable and become part of ICON's collections, it must meet one or more sustainability values. Such as being environmentally friendly, ethically sourced, biodegradable, renewable, upcycled or a high-performance ingredient. These requirements demand meticulous work on the part of its suppliers. Suppliers who are committed to applying ESG (environmental, social and governance) criteria in their governance policies.
ICON reflects Eurofragance's philosophy of sustainability. The company ensures that all processes along its value chain, from supplier to customer, are in line with business ethics. Accordingly, the fragrance house requires its suppliers to comply with the Eurofragance Code of Ethics and Behavior.
With this program, Eurofragance goes one step further in its understanding of sustainability as an essential axis for the company. It also presents in the selection of its suppliers. A philosophy that characterizes its activities from start to finish and allows it to approach all projects based on ESG criteria.
Eurofragance perfumers use these admirable ingredients in their projects. This is done to unleash their creativity, take sensory experiences to new levels and offer a responsible and conscious experience, in line with today's expectations of their customers.
Source: Eurofragance
