Coty has announced a multi-channel agreement with Perfect Corp. that will embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands.
Virtual Try-on Experiences
The technology solutions will provide virtual try-ons, online skin diagnostics and data-driven personalization for brands including CoverGirl, Sally Hansen and philosophy, among others, as well as for Coty’s broad fragrance portfolio.
In addition to enhancing e-commerce experiences, the partnership promises to enrich in-store shopping with touchless product experiences at a time when hygiene and safety are dominating retailer operations and consumer mindsets.
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This partnership adds a new dimension to Coty’s digital journey, incorporating some of the best augmented and virtual reality technologies that will help the full portfolio of our brands unlock the best digital user experience and, as a result, help advance social selling,” said Coty chief digital officer Jean-Denis Mariani.
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We will introduce exciting first-to-market innovations and advanced brand tools across all channels, seamlessly integrating augmented reality, virtual try-on, social selling, data-driven personalization, and more,” added Mariani.
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Perfect Corp. has always been at the forefront of virtual try-on experiences, digital storytelling and AR technologies,” said Perfect Corp. founder and CEO Alice Chang. “
Our extensive partnership with Coty helps propel some of world’s largest brands further into the new age of social commerce and DTC selling with unmatched personalization, live-steam and leading technology-driven capabilities, which is becoming increasingly important for consumers when shopping with their favorite brands.”
Source: Coty