TAGS: Perfumes & Fragrances
Coty Inc. and Matthew Vaughn have announced a global creative fragrance agreement to launch a new line of Kingsman fragrances for men.
Signs Fragrance Agreement with MARV
Edgar Huber, President Coty Luxury, stated, “
As a unique, quintessentially British lifestyle brand, Kingsman fits perfectly within Coty Luxury’s portfolio and nicely complements our strong luxury men’s fragrance business. Through our combined strength in storytelling and Coty’s marketing and commercial expertise, we are uniquely positioned to translate the Kingsman universe into a success in fragrances.”
Matthew Vaughn, MARV, added, “
This partnership is a further evolution of the Kingsman brand; a collaboration that represents the same high quality and craftsmanship the Kingsman portfolio is known for. Working with Coty’s expertise in fragrance, and with a truly exciting campaign to come, I look forward to the launch of the newest addition to the Kingsman collection.”
Matthew Vaughn is director, writer and producer of the Kingsman film series, whose smash hit films Kingsman have inspired several groundbreaking luxury retail partnerships, including the successful KINGSMAN luxury men’s wear and accessories collection by MR PORTER and Vaughn, currently in its 10th season.
The new line of Kingsman fragrances for men will be debuted alongside the upcoming MARV and 20th Century Fox title The King’s Man, in February 2020.
Source: Coty