TAGS: Skin Care
Beiersdorf opens a new research and innovation center in Shanghai. The new innovation center will help strengthen the skin care expertise for China and emerging markets.
Center to Accelerate the Innovation Process
Beiersdorf invested a total of ten million euros in the new center located in downtown Shanghai. The innovation center offers state-of-the-art working environments and highly flexible space for cross-functional collaboration to about 100 employees. The new location also includes a dedicated Consumer Experience Center, which is designed to intensify contact with end consumers and thus accelerate the innovation process.
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The new location enables us to work closely with consumers, with research institutes and our suppliers, which will help us to develop relevant innovations in a timely manner. The center will be closely connected to the global R&D network, which will enable the exchange of new technological and development insights across the globe,” said Dr. May Shana’a, corporate senior vice president research & development and member of the executive committee at Beiersdorf AG.
Strengthens Global Skin R&D Network
For more than a decade, Beiersdorf used its R&D facility in Wuhan for local innovation. The new hub in Shanghai will be, after the one in Hamburg, the second-largest research center of Beiersdorf’s sprawling global skin research and development network, including locations in Brazil, India, Japan, Mexico and the United States.
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We are determined to turn our new center in Shanghai into one of the first showcases that fully embodies the ‘new normal’, meaning seamless cross-functional and cross-regional collaboration as well as a high degree of work flexibility determined by the teams themselves. This is the only way to fulfill our ambition to be ‘closest to consumers’ in China and in other emerging markets,” commented Zhengrong Liu, responsible board member for Northeast Asia.
Source: Beiersdorf