BASF is offering new digital subscription service named D’lite, for the personal care industry to help customers to identify perfect cosmetic product.
Data’s Integration for Consumer Intelligence
The ingredients are defined by considering a huge amount of data while considering fast-changing market dynamics. The company helps customer with product development process, from consumer understanding, market understanding, concept creation, market strategy development, formulation development up to the launch of the product via this platform.
“In 2020 more than 150,000 products in the personal care industry were launched globally. Being aware of this market dynamic we started working on a solution that would provide digital support to customers along the complete personal care product development process, enabling customers to create more innovative products and bring them to market faster based on better insights. Leveraging multiple feedback and improvement cycles, we now offer the digital platform D’lite globally to enable customers to access valuable knowledge being available 24/7”, says Martin Widmann, senior vice president Global Strategic Marketing, Supply Chain & IT at BASF Care Chemicals.
The offering combines the integration of multiple internal data sources, knowledge about the industry and data from leading external partners regarding market- and consumer intelligence.
“Without our partners it would not have been possible to offer this digital innovation that combines market understanding and science. We are very pleased that we enlarged our cross-company collaboration with leading market intelligence and consumer intelligence partners as Mintel and Brandwatch”, says Robert Parker, New Business Development and Divisional Digital officer at BASF Care Chemicals.
D’lite to Offer Market Analysis & Consumer Insights
The new platform D’lite to process data on existing consumer products and personal care brands, as well as it will offer a market analysis and consumer insights in real time by analyzing multiple social media pages, blogs, forums, and review sites.
“We’re delighted that BASF chose to partner with Mintel to help them launch their new digital product. Mintel’s Global New Product Database (GNPD) is a catalogue of global product launches empowering BASF’s customers to help them gain more insights about the beauty and personal care market”, says Liz Westcott, Mintel European managing director.
"It's been a privilege to support BASF on such an exciting project, one that is truly innovative and digital-first in its nature. For us, this type of approach is very much the future of how companies can harness digital data. We're excited to see how D'lite evolves and how we can assist the team further", says Jonny Davies, vice president Customer Success EMEA at Brandwatch.
BASF's Product Range
Source: BASF