TAGS: Natural/ Organic
Perfumes & Fragrances
BASF enters the market for natural flavors and fragrances ingredients by acquiring Isobionics, an innovative leader in biotechnology which is serving the global market for natural flavors and fragrances (F&F), and through a cooperation agreement with Conagen, biotechnology research company.
The company was known as a supplier of synthetic aroma ingredients, and now broadens its portfolio with natural ingredients such as vanillin, nootkatone and valencene. By combining its own R&D excellence and broad market access with the know-how and expertise of Isobionics and Conagen, the company is intending to advance the technology for biotech-based aroma ingredients.
Melanie Maas-Brunner, who leads BASF’s Nutrition & Health division, commented, “Reflecting the potential of changing consumer habits and the scarcity of natural ingredients, the strengthening of our biotechnology footprint is at the heart of BASF’s strategy.”
Biotech-based Aroma Ingredients
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Isobionics is a biotech-based aroma ingredients company, located in Geleen, the Netherlands.
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It develops and produces a wide range of natural ingredients for the flavors and fragrances market with a focus on citrus oil components such as nootkatone and valencene.
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The company with all its employees will become a part of BASF’s Aroma Ingredients business.
Toine Janssen, founder of Isobionics, said, “
BASF is known for its high-quality standards, traceability and excellent regulatory know-how. By combining our biotech-based product portfolio and strong development pipeline with BASF’s expertise and its global market reach, we can provide the natural aroma ingredients market with even more innovations – and boost our growth.”
Julia Raquet, who heads BASF’s Aroma Ingredients business, stated, “
The Flavor & Fragrance industry is experiencing an increasing need for natural ingredients. But fluctuating product quality, availability and sustainability are constant challenges for our customers. By entering the market with biotechnology-based aroma ingredients, we intend to provide our customers with high-quality products to respond to the current market challenges.”
Partnership Agreement with Conagen
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Conagen has strong R&D and commercialization capabilities for fermented ingredients.
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With this cooperation, BASF will able to serve the natural aroma ingredient, vanillin to the market.
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Earlier, BASF was marketing natural vanillin based on ferulic acid sourced from rice, and hence named Natural Vanillin F.
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Natural Vanillin F has clean vanillin character and maintains an “all-natural” labeling.
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It is ideal for all flavor applications, such as chocolate, strawberry and caramel.
BASF has strengthened its biotechnology footprint with acquisition of Isobionics and cooperation agreement with Conagen to enter natural flavors and fragrances market.
Source: BASF